Irish clothing retailer Primark is now embracing a new video format for press day events.
While press days are familiar to many bloggers and other members of the media, Primark is now inviting all consumers to get a sneak peek at upcoming collections with its new 'Press Day Live' videos. Primark ‘s social media manager Anna Ahern says: "We wanted to make this press day accessible for all, and give our audience an exclusive insight into an event that’s traditionally industry-only."
These 360-degree videos on YouTube show off items from the AW16/17 collection in a casual vlog-style "haul" format. This kind of transparency gives consumers a reason to keep watch of social channels for preview of upcoming releases. In the womenswear and menswear hauls, fashion influencers like Dolly Bow Bow and Charlotte Hole are featured.
Livestreamed Press Events
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Primark's 360-Degree 'Press Day Live' is Set Like a Casual Vlog Haul
- By: Laura McQuarrieJun 17, 2016