A few of Unilever’s American food and refreshment brands are being featured in a new webseries called '#TuTwist' about the culinary creativity of Latina mothers.
The series stars Giselle Blondet, also known as the host of Telemundo’s Gran Hermano, who brings life to the written words of comedian Arturo Castro from Comedy’s Central’s Alternatino. Each episode is an exploration of how these inventive women spice up meals each season with humor, creativity and go-to products from brands like Knorr, Hellmann’s, Lipton, Fruttare and Breyers. In 'Pescado Primavera,' a woman chats with her sister, who has made spontaneous plans to invite a handsome guest to dinner who doesn't eat all types of meat, but will eat fish.
These videos are available for viewing on YouTube, as well as through the Vive Mejor website.
What Makes This Trend Stand Out
- Culinary Creativity
- Disruptive innovation opportunity: Develop new products or services that cater to the growing demand for unique and inventive culinary experiences.
- Webseries Advertising
- Disruptive innovation opportunity: Create innovative and engaging ways to showcase brands and products through branded web series.
- Influencer Marketing
- Disruptive innovation opportunity: Capitalize on the rising influence of influencers to promote brands and products in a relatable and authentic manner.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: Introduce new food and beverage products that align with the diverse and evolving preferences of consumers.
- Entertainment
- Disruptive innovation opportunity: Create interactive and immersive entertainment experiences that seamlessly integrate brand partnerships.
- Digital Marketing
- Disruptive innovation opportunity: Develop cutting-edge digital marketing strategies that leverage online platforms and influencers to reach and engage target audiences.
