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Branded Abstract

Appealing to the personal brand-free Gen Z calls for odd content

Implications - Unlike their Millennial predecessors, members of Generation Z are not consciously accumulating brands, services and products to inform a personal brand. Instead, they prefer a more lighthearted, less self-conscious form of brand communication. This calls for abstract advertising that does not take itself too seriously, illustrating a key difference between these youth groups.
Workshop Question - Where does your brand take itself "too seriously" in the eyes of younger consumers and how can you loosen the reigns for a more relaxed brand image?
4 Featured, 35 Examples:
54,082 Total Clicks
Date Range:
May 16 — Jul 16
Consumer Insight Topics:

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