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Branded Abstract

Appealing to the personal brand-free Gen Z calls for odd content

Implications - Unlike their Millennial predecessors, members of Generation Z are not consciously accumulating brands, services and products to inform a personal brand. Instead, they prefer a more lighthearted, less self-conscious form of brand communication. This calls for abstract advertising that does not take itself too seriously, illustrating a key difference between these youth groups.
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
36,431 Total Clicks
May 16 - Jul 16
This Year and Mild
MarketingCommercials
Featured Examples
Bearded Gummy Candies - The New Sour Brite Weird Beards Candies Resemble NBA Player James Harden
SCORE 4.6
Average 781 Clicks Pub: May 12, 16
Bearded Gummy Candies
The New Sour Brite Weird Beards Candies Resemble NBA Player James Harden
7-Eleven recently teamed up with the Ferrara Candy Company and its Trolli brand to create the new Sour Brite Weird Beards candies. With many consumers replacing candy with healthier snack foods,... [More]
Comical Local Ads - Kentucky for Kentucky Released a Comical Commercial About the Kentucky Fun Mall
SCORE 5.5
This Year and Warm 129 Clicks Pub: Jul 20, 16
Comical Local Ads
Kentucky for Kentucky Released a Comical Commercial About the Kentucky Fun Mall
Kentucky for Kentucky has released a hilarious commercial promoting the Kentucky Fun Mall located in Lexington Kentucky. The ad features Hiler and Griffin VanMeter, who are partners in Kentucky for... [More]
Viral Cat Commercials - This German Commercial Follows Grocery Shopping Cats with a Meowing Song
SCORE 5.9
Warm 387 Clicks Pub: Jun 13, 16
Viral Cat Commercials
This German Commercial Follows Grocery Shopping Cats with a Meowing Song
This German commercial from the supermarket chain Netto-Marken Discount promotes its brand using humanistic cats and a retro beat. Considering how popular cats are on the Internet in the form of... [More]
Offbeat Candy Commercials - This Quirky Trolli Candy Ad Introduces a Man's Sour Tooth
SCORE 3.4
Mild 101 Clicks Pub: May 3, 16
Offbeat Candy Commercials
This Quirky Trolli Candy Ad Introduces a Man's Sour Tooth
In order to captivate young audiences on social media, Trolli is releasing a series of quirky candy commercials that introduce its newest gummy products. This 15-second ad for Periscope puts a... [More]
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