The 'Above Average' channel on YouTube published this humorous ad that promotes a fake nano-brewery. The ad was created to poke fun at the explosion of the craft beer industry, which has allowed for the success of numerous new microbreweries to arise.
The ad is set up like an interview session between the cameraman and the brewery owner. The two minute-long commercial follows the brewery owner on a tour that consists of tiny finger-held beer mugs and a thimble of barley. The owner says that while larger breweries focus on making each bottle taste good, this brewery can "focus on making each sip taste great" -- because a sip is all this brewery offers.
The quirky advertisement aims to shed light on the glorification of microbreweries. Playing off the fact that society seems to hold microbreweries on a pedestal, the nano-brewery is taking it a step further by creating the world's smallest beer.
Future Festival: 2 for 1 Flash Sale!
Celebrity Parody Beer Ads
Clever Gadget Spoof Shooters
Canadian Beard-Honoring Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Cheeky Ad Pokes Fun at the Explosive Craft Beer Industry
- By: Ady FloydAug 30, 2015