Trend cluster
Category

High-Tech
Protection

Wound care gets a multifunctional re-design with unique tech features.

Sickness-Detecting BandaidsData-Driven MedicinesBedsore-Detecting Smart BandagesFluorescent Smart BandagesInfection-Thwarting Bandages

Trend

What is the High-Tech Protection trend?

High-Tech Protection: Moving beyond physical protection, wound care products are integrating elements of technology for unique added benefits.Transforming bandages and sutures into items that can track patient recovery and detect potential diseases, health practitioners are using technology to help change the way patients, and everyday consumers, maintain their health. This speaks to a need to transform routine health products into items that can give consumers more value and information, especially in the long run.

Trend themes

Themes within the High-Tech Protection trend

Three behaviours holding the trend together
01

Health Tech Integration

Integrating technology into traditional health products is providing unique added benefits.

02

Smart Bandages

Developing smart bandages with unique features is transforming the way we approach wound care.

03

Data-Driven Medicines

The collection and transmission of wound healing data through technology is changing how the medical field takes care of wounds.

Industry implications

What the High-Tech Protection trend means for industry

Where the trend changes the playbook
For

Medical Industry

The medical industry can view these trends as opportunities to develop unique tools to better heal and care for patients.

For

Technology Industry

The technology industry can use these trends as opportunities to further innovate within the health space, developing more intelligent devices.

For

Consumer Goods Industry

The consumer goods industry could explore utilizing this technology to develop more practical, data-driven health products for everyday consumers.

Workshop question

How can your brand integrate its products/services in a way that is accessible, and could potentially be part of your customers' daily routines?

Trend signals

Trend signals for High-Tech Protection

Trend score 3.1 out of 10, from popularity 45%, activity 40%, freshness 8%.

Popularity45%
Activity40%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa