In an effort to bring about "diversity in healing," this socially conscious company is addressing adhesive bandage color. Tru-Colour Bandages want to make people with darker skin feel more comfortable in their own skin by offering band-aids in different flesh tones than just the traditional beige -- something they feel is only reflective of white people.
Founded by Toby Meisenheimer, who has two biological caucasian children and four black kids, Tru-Color Bandages intends to make people of all racial backgrounds feel their skin color is beautiful and equal. The band-aids come in light, medium and dark options.
The skin tone-matching bandage color varieties come in packs of six and are available online for purchase through Amazon.
What's Driving This Trend
- Skin-tone Matching Bandages
- Opportunity for other companies to create more inclusive products that reflect skin tones for underrepresented populations.
- Socially Conscious Products
- Opportunity for companies to align with social causes and create products that support diversity and inclusivity.
- Diversity in the Healthcare Industry
- Opportunity to address existing inequalities in the healthcare industry and create more inclusive products and services for marginalized populations.
Who This Affects Most
- Healthcare and Pharmaceuticals
- Opportunity to create more inclusive healthcare products and services that are reflective of different skin tones and meet the needs of underrepresented populations.
- Consumer Goods
- Opportunity for companies to create products that support diversity and inclusivity, targeting underrepresented populations in their marketing and product development.
- Social Responsibility
- Opportunity for companies to take a stand on social issues and create products that reflect their commitment to diversity, equity, and inclusion.
