Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digestive
Healing
Consumers turn to beverages for their anti-inflammatory needs.
3.9
Trend score
Trend
What is the Digestive Healing trend?
Digestive Healing: Moving beyond nutritional benefits, beverage brands are turning to unique ingredients to add healing properties to their products. Utilizing things like crystal water and turmeric extract, brands are using traditionally “curative” elements to help consumers maintain their internal health and digestive system. This speaks to a desire for not only added dietary benefits in everyday consumption, but products that help restore one’s health in a more streamlined way as well.
Trend themes
Themes within the Digestive Healing trend
Three behaviours holding the trend together01
Crystal-Infused Beverages
Beverage brands are adding healing crystal elements to their products for unique health benefits.
02
Curcumin Extracts
Brands are utilizing bioactive turmeric extracts for potent anti-inflammatory and antioxidant drinks.
03
Detox Tonics
Powerful ingredients like ghost pepper and matcha are being used to create detoxifying and piquant health drinks.
Industry implications
What the Digestive Healing trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Beverage companies can incorporate crystal-infused elements for unique product differentiation and health benefits.
For
Health and Wellness Industry
The health and wellness industry can utilize curcumin and detoxifying ingredients for supplements, drinks and food products.
For
Jewelry Industry
Jewelry brands can create new product lines by expanding into the beverage industry with crystal-infused waters and tonics.
Workshop question
Is your brand encouraging a healthy lifestyle for the consumer?
Trend signals
Trend signals for Digestive Healing
Trend score 3.9 out of 10, from popularity 59%, activity 50%, freshness 8%.
Popularity59%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Digestive Healing trend
5 featured examples from Mar 10 to Jul 20, 2016CategoryLifestyle
Anti-Inflammatory Drinks
ARYA's Curcumin+ Beverages are Made with a Bioactive Turmeric Extract
Disruptive innovation opportunity: Incorporating innovative curcumin-based formulas into the functional beverage industry to offer health-boosting properties.
CategoryLifestyle
Healing Water Tonics
Nectar Cafe's 'Blue Moon Dream Water' is Infused with Lapis Lazuli
Incorporate crystal-infused water tonics into the wellness industry's product offerings.
CategoryLifestyle
Piquant Detoxifying Drinks
Modern Alkeme's Tonic for Health Blends Lemon, Matcha and Ghost Pepper
The health and wellness industry can benefit from the opportunity to create a variety of detox beverages with functional ingredients.
CategoryLifestyle
Crystal-Infused Water
Rock & Raw's High Vibrational Gem Water is Infused with Healing Energy
Opportunity for bottled water companies to create crystal-infused water products that offer unique health benefits and tap into the wellness market.
CategoryLifestyle
Turmeric Citrus Tonics
The Temple Tumeric Pure Mega Beverage Revitalizes the Body with Spices
Disruptive innovation opportunity: Beverage manufacturers can explore the creation of fruit-infused and spice-based beverages to tap into the growing market for healthy and flavor…
