While it's expected for orange juice to have an orange juice flavor, Uncle Matt’s Organic is one brand that's defying convention with the introduction of two new drinks.
The brand's Organic Orange Turmeric and Reduced-Calorie Orange Coconut are probiotic-rich juices that contain the benefits of both these unusual ingredients, without any additional flavors or preservatives. In the turmeric drink, there's 500 mg of the spice, while the coconut variety contains 40% less sugar.
Since orange juice is a staple for many households, especially during the cold and flu season, these tempting new orange juice flavors will appeal to those with a desire to experiment with something new that's not too far outside of what they may already purchase on a regular basis.
What's Driving This Trend
- Infused Orange Juices
- Uncle Matt’s Organic introduces organic orange turmeric and reduced-calorie orange coconut juices, defying convention with probiotic-rich and uniquely flavored juice options.
- Probiotic-infused Drinks
- Uncle Matt’s Organic's introduces probiotic-rich organic orange turmeric and reduced-calorie orange coconut juice, providing a new market for probiotic-infused drinks.
- Less Sugar Juices
- Uncle Matt’s Organic introduces reduced-calorie orange coconut juice with 40% less sugar, providing an opportunity for juice companies to promote and market healthier juice options.
Who This Affects Most
- Juice Industry
- Uncle Matt’s Organic's unique and innovative juice flavors and blends demonstrates opportunities for creative competition in the juice industry.
- Health and Wellness Industry
- Uncle Matt’s Organic's probiotic-rich organic orange turmeric and reduced-calorie orange coconut juice showcase opportunities for healthy and unique drink options within the health and wellness industry.
- Organic Industry
- Uncle Matt’s Organic's probiotic-infused and reduced-sugar juice options showcase a growing demand for organic and healthier drink options within the organic industry.
