Pok Pok Som is a line of concentrated vinegar drinks that offers a healthy alternative to sodas. When these drinking vinegar concentrates are paired with soda water, it brings back the flavor and fizziness of a carbonated drink, which are some of the features that consumers miss most when they make the switch to healthier still beverages.
These drinking vinegars are prepared with exotic flavors like ginger, pineapple and tamarind, as well as Chinese celery and turmeric.
The emerging popularity of drinking vinegar can be attributed to consumers who are interested in reducing their sugar intake. One of the obstacles that may prevent drinking vinegar from appealing to the mainstream is simply its name. However, most consumers are pleased to find that the vinegar drink does not taste as "vinegary," as they'd expect, since a small amount of sugar must be added in order to cut through the acidity.