Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Exotic Vinegar Drinks

Pok Pok Som Offers an Unusual Alternative to Soda

— June 11, 2016 — Lifestyle
Pok Pok Som is a line of concentrated vinegar drinks that offers a healthy alternative to sodas. When these drinking vinegar concentrates are paired with soda water, it brings back the flavor and fizziness of a carbonated drink, which are some of the features that consumers miss most when they make the switch to healthier still beverages.

These drinking vinegars are prepared with exotic flavors like ginger, pineapple and tamarind, as well as Chinese celery and turmeric.

The emerging popularity of drinking vinegar can be attributed to consumers who are interested in reducing their sugar intake. One of the obstacles that may prevent drinking vinegar from appealing to the mainstream is simply its name. However, most consumers are pleased to find that the vinegar drink does not taste as "vinegary," as they'd expect, since a small amount of sugar must be added in order to cut through the acidity.
Trend Themes
1. Concentrated Vinegar Drinks - The trend of concentrated vinegar drinks offers a healthy and flavorful alternative to traditional sodas.
2. Reduced Sugar Beverages - The trend of reduced sugar beverages aligns with consumer preferences for healthier drink options.
3. Exotic Flavor Infusions - The trend of using exotic flavors like ginger, pineapple, and tamarind in vinegar drinks creates unique and enticing taste experiences.
Industry Implications
1. Beverage - The beverage industry can explore the disruptive innovation opportunity of creating concentrated vinegar drinks as a healthier alternative to carbonated sodas.
2. Health and Wellness - The health and wellness industry can take advantage of the trend of reduced sugar beverages by developing and promoting healthier drink options.
3. Foodservice - The foodservice industry can incorporate the trend of using exotic flavor infusions into their menus by offering vinegar-based drinks with unique and adventurous flavors.
3.8
Score
Popularity
Activity
Freshness