'Tu Me' Released a New Line of Anti-Inflammatory Beverages
Katherine Pendrill — June 10, 2015 — Lifestyle
References: facebook & trndmonitor
The new anti-inflammatory beverages from 'Tu Me' combine the unique healing properties of turmeric with the natural antioxidants found in the curcumin root. Through this revolutionary blend of superfood ingredients and natural fruit flavors, the Tu Me sports drinks help athletes to rebuild and recover.
Unlike other sports drinks, the Tu Me beverages are infused with turmeric, which has been a popular ingredient in South and Southeast Asia for centuries. Turmeric is not only high in vitamins, but it is also known for its natural healing properties. The combination of turmeric and curcumin root helps make this beverage ideal for athletes who are looking for a natural way to repair themselves.
Moreover, the Tu Me drinks are also an excellent source of electrolytes, making these anti-inflammatory beverages a perfect way to re-hydrate while on the go.
Unlike other sports drinks, the Tu Me beverages are infused with turmeric, which has been a popular ingredient in South and Southeast Asia for centuries. Turmeric is not only high in vitamins, but it is also known for its natural healing properties. The combination of turmeric and curcumin root helps make this beverage ideal for athletes who are looking for a natural way to repair themselves.
Moreover, the Tu Me drinks are also an excellent source of electrolytes, making these anti-inflammatory beverages a perfect way to re-hydrate while on the go.
Trend Themes
1. Turmeric-infused Beverages - There is an opportunity for more brands to explore the anti-inflammatory and healing effects of turmeric in their beverage products.
2. Natural Sports Recovery - Further research and development into all-natural sports recovery options could disrupt the sports drink industry and appeal to athletes looking for natural ways to heal and rebuild.
3. Functional Ingredients in Beverages - Incorporating functional and healing ingredients like turmeric could create new markets for innovation in the beverage industry.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to explore incorporating more functional and healing ingredients in their products to meet the demand of health-conscious consumers.
2. Sports Nutrition Industry - There is an opportunity for the sports nutrition industry to expand beyond traditional protein and energy supplements and explore all-natural alternatives for athlete recovery.
3. Alternative Medicine Industry - The use of natural ingredients like turmeric and curcumin root in sports recovery beverages could create crossover opportunities between the beverage and alternative medicine industries.
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