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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Branded Education

Organizations are boosting transparency by informing customers

Implications - In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among young adults -- for self-education, while also tapping into a more humanized approach to branding.
Workshop Question — How can your brand better connect to consumers on a more personal level?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
60,841 Total Clicks
Date Range:
Aug 15 — Oct 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

AR Migraine Experiences
AR Migraine Experiences
This Project Uses Augmented Reality to Educate People About Migraines
The Migraine Experience is an high-tech education and public awareness project, launched by headache and migraine relief medication brand Excedrin, that makes use of Google Cardboard headsets to... MORE
Balanced Lifestyle Platforms
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Suggesting that everything is healthy when enjoyed in moderation, Pepsi, Coke and Dr. Pepper have recently teamed up in support of Mixify, a youth-focused social media site that encourages kids and... MORE
play_circle_filled Animated Anti-GMO PSAs
Animated Anti-GMO PSAs
The 'Mr. Seed' Video Educates Consumers About Organic Seeds
The Clif Bar Family Foundation recently released a short film titled ‘Mr. Seed’ that warns consumers to be wary of GMOs. As it stands today, a handful of powerful companies control the... MORE
play_circle_filled Branded Food Documentaries
Branded Food Documentaries
'Unbroken Ground' Highlights Patagonia's New Food Business
Patagonia is set to release a new 25-minute documentary called ‘Unbroken Ground,’ which explores issues of environmentalism and sustainability in relation to the food industry. While the... MORE
play_circle_filled Virtual Reality Coffee Tours
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
Just in time for International Coffee Day, this virtual reality video by Nescafe takes viewers deep into the world of an international coffee plantation. Using the Nescafe 360 app, curious coffee... MORE
play_circle_filled Cosmetics Brand Social Documentaries
Cosmetics Brand Social Documentaries
This Documentary Series is Produced by MAC Cosmetics
MAC Cosmetics has supported the transgender community for many years and now it is bringing the cause to the forefront with a new documentary series detailing the lives of those who identify as... MORE

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