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Branded Education

Organizations are boosting transparency by informing customers

Implications - In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among young adults -- for self-education, while also tapping into a more humanized approach to branding.

Workshop Question - How can your brand better connect to consumers on a more personal level?
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
56,706 Total Clicks
Aug 15 - Oct 16
Mild
Marketing
Featured Examples
AR Migraine Experiences - This Project Uses Augmented Reality to Educate People About Migraines
SCORE 5.4
Warm 1,289 Clicks Pub: Oct 4, 16
AR Migraine Experiences
This Project Uses Augmented Reality to Educate People About Migraines
The Migraine Experience is an high-tech education and public awareness project, launched by headache and migraine relief medication brand Excedrin, that makes use of Google Cardboard headsets to... [More]
Balanced Lifestyle Platforms - Mixify Encourages Young Social Media Users to Live Healthy Lives
SCORE 3.2
Mild 750 Clicks Pub: Aug 25, 15
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Suggesting that everything is healthy when enjoyed in moderation, Pepsi, Coke and Dr. Pepper have recently teamed up in support of Mixify, a youth-focused social media site that encourages kids and... [More]
Animated Anti-GMO PSAs - The 'Mr. Seed' Video Educates Consumers About Organic Seeds
SCORE 4.1
Average 216 Clicks Pub: Jun 10, 16
Animated Anti-GMO PSAs
The 'Mr. Seed' Video Educates Consumers About Organic Seeds
The Clif Bar Family Foundation recently released a short film titled ‘Mr. Seed’ that warns consumers to be wary of GMOs. As it stands today, a handful of powerful companies control the... [More]
Branded Food Documentaries - 'Unbroken Ground' Highlights Patagonia's New Food Business
SCORE 3.8
Mild 430 Clicks Pub: Jul 15, 16
Branded Food Documentaries
'Unbroken Ground' Highlights Patagonia's New Food Business
Patagonia is set to release a new 25-minute documentary called ‘Unbroken Ground,’ which explores issues of environmentalism and sustainability in relation to the food industry. While the... [More]
Virtual Reality Coffee Tours - This Nescafe 360-Degree Video Showcases International Coffee Growers
SCORE 3.3
Mild 513 Clicks Pub: Sep 29, 15
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
Just in time for International Coffee Day, this virtual reality video by Nescafe takes viewers deep into the world of an international coffee plantation. Using the Nescafe 360 app, curious coffee... [More]
Cosmetics Brand Social Documentaries - This Documentary Series is Produced by MAC Cosmetics
SCORE 2.8
Mild 293 Clicks Pub: Apr 20, 16
Cosmetics Brand Social Documentaries
This Documentary Series is Produced by MAC Cosmetics
MAC Cosmetics has supported the transgender community for many years and now it is bringing the cause to the forefront with a new documentary series detailing the lives of those who identify as... [More]
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