Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branded
Education
Organizations are boosting transparency by informing customers.
3.4
Trend score
Trend
What is the Branded Education trend?
Branded Education: In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among young adults -- for self-education, while also tapping into a more humanized approach to branding.
Trend themes
Themes within the Branded Education trend
Three behaviours holding the trend together01
Branded Education
Brands are releasing documentaries, tutorials, and tours surrounding an area of their own expertise.
02
Socially Conscious Documentaries
Providing a more humanized approach to branding and allowing businesses to control their own narrative.
03
Virtual Reality Experiences
Brands are creating immersive online experiences to transport customers to a specific time or place.
Industry implications
What the Branded Education trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Documentaries on sustainable farming and education campaigns surrounding soda consumption both present disruptive innovation opportunities in the food and beverage industry.
For
Beauty and Cosmetics
Brands such as MAC Cosmetics are shedding light on important social issues through documentary series, providing an innovative way to market cosmetics.
For
Health and Wellness
AR and VR technologies are being leveraged by healthcare companies to promote empathy and understanding of certain medical conditions.
Workshop question
How can your brand better connect to consumers on a more personal level?
Trend signals
Trend signals for Branded Education
Trend score 3.4 out of 10, from popularity 65%, activity 29%, freshness 8%.
Popularity65%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Branded Education trend
6 featured examples from Aug 25, 2015 to Oct 4, 2016CategoryTech
AR Migraine Experiences
This Project Uses Augmented Reality to Educate People About Migraines
Virtual reality technology, such as that used in the Migraine Experience project, can open up new possibilities for healthcare education, treatment, and empathy training.
CategoryLifestyle
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Beverage companies like Pepsi, Coke, and Dr.
CategoryMarketing
Animated Anti-GMO PSAs
The 'Mr. Seed' Video Educates Consumers About Organic Seeds
The food and agriculture industry could see a shift towards organic seeds and non-GMO crops, as more consumers become aware of the potential harmful effects of genetically modifie…
CategoryPop Culture
Branded Food Documentaries
'Unbroken Ground' Highlights Patagonia's New Food Business
Incorporating sustainable farming methods and highlighting environmental concerns can disrupt traditional food production practices.
CategoryWorld
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
Coffee companies can utilize virtual reality to showcase their sustainability efforts and differentiate themselves from competitors.
CategoryPop Culture
Cosmetics Brand Social Documentaries
This Documentary Series is Produced by MAC Cosmetics
Cosmetic brands have the opportunity to support social causes by creating socially conscious content and partnering with influential members of marginalized communities.
