Organizations are boosting transparency by informing customers
Implications - In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among young adults -- for self-education, while also tapping into a more humanized approach to branding.
Workshop Question - How can your brand better connect to consumers on a more personal level?
Trend Themes
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Branded Education — Brands are releasing documentaries, tutorials, and tours surrounding an area of their own expertise.
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Socially Conscious Documentaries — Providing a more humanized approach to branding and allowing businesses to control their own narrative.
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Virtual Reality Experiences — Brands are creating immersive online experiences to transport customers to a specific time or place.
Industry Implications
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Food and Beverage — Documentaries on sustainable farming and education campaigns surrounding soda consumption both present disruptive innovation opportunities in the food and beverage industry.
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Beauty and Cosmetics — Brands such as MAC Cosmetics are shedding light on important social issues through documentary series, providing an innovative way to market cosmetics.
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Health and Wellness — AR and VR technologies are being leveraged by healthcare companies to promote empathy and understanding of certain medical conditions.
6 Featured, 48 Examples:
97,847 Total Clicks
Date Range:
Aug 15 — Oct 16
Trending:
Mild
Consumer Insight Topics:
