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Cannabis Journalism Documentaries

'Rolling Papers' is a Documentary on Colorado's Cannabis Culture

— March 24, 2016 — Pop Culture
'Rolling Paper' is the name of a self-aware documentary that follows the use of recreational marijuana and cannabis culture following the legalization of the drug in Colorado.

The documentary begins with a look at "weed journalism" and in particular, 'The Cannabist' journal started by The Denver Post, which created a new surge of interest in the newspaper, especially since it became commonly referred to as "The Denver Pot." In a time where print publications are on the decline, creating The Cannabist turned out to be a move that was worth the risk for The Denver Post.

Outside of The Cannabist, the Rolling Papers documentary also serves as a social commentary that touches on topics like childcare, medication and manufacturing, although viewers are left to fill in many blanks by drawing their own conclusions.
Trend Themes
1. Weed Journalism - Opportunity for media outlets to explore the growth of cannabis culture and create specialized publications dedicated to marijuana-related news and information.
2. Legalization Impact - Opportunity for businesses to capitalize on the expanding cannabis industry by providing products and services that cater to the needs of marijuana consumers.
3. Social Commentary Documentaries - Opportunity for filmmakers to produce thought-provoking documentaries that shed light on social issues through the lens of cannabis culture.
Industry Implications
1. Media - Disruptive innovation opportunity for media companies to create cannabis-focused publications and platforms to cater to the growing interest in marijuana journalism.
2. Cannabis - Disruptive innovation opportunity for cannabis businesses to develop innovative products and services that align with the evolving needs and preferences of marijuana consumers.
3. Film - Disruptive innovation opportunity for filmmakers to produce documentaries that explore social issues and challenges, utilizing cannabis culture as a lens for examination.
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