Suggesting that everything is healthy when enjoyed in moderation, Pepsi, Coke and Dr. Pepper have recently teamed up in support of Mixify, a youth-focused social media site that encourages kids and teens to lead a balanced life.
While soda is often criticized for its high sugar content and for being one of the leading causes of childhood obesity and early diabetes diagnoses, the major soda rivals aim to shed this negative image with the help of an engaging and educational web campaign.
Leveraging the power of YouTube, Instagram and Facebook, Mixify invites American youth to "balance what they eat, drink, and do" in order to lead healthy and enjoyable lives. In addition to its corresponding social channels, the platform is a source for nutritious summer recipes, healthy beverage and snack hacks and fun exercises that tweens and teens will respond to -- thanks to experts and influncers that are actually their age. The website suggests healthier ways of enjoying sodas and promotes Pepsi, Coke and Dr. Pepper products while stressing the importance of a balanced diet and exercise plan.