Twitter's recent #diabetes initiative is a virtual support group for sufferers of the disease. In addition to spreading the word about diabetes and its various treatment options, this social media campaign connects fellow diabetes sufferers and lets them share personal stories online.
In recent months, social media platforms have been leveraged by many who wish to inform mass audiences about specific health conditions and epidemics. While brands like telecom company bell have addressed topics like mental health, the #diabetes initiative takes a more inclusive approach and invites diabetes sufferers across the globe to participate.
In addition to being accessed by Twitter users, this hashtag and campaign can be leveraged by health brands and health industry professionals who wish to participate.