The Univision Digital network is all set to launch an online documentary, dubbed Becoming a Luchador, that stars YouTube star Eric Ochoa, known to his following as "SUPEReeeGO".
The six-part series will feature Ochoa going about trying to learn and master lucha libre, or Mexican wrestling. The series will follow Ochoa's training regimen and progress, culminating in a match against a real luchador or Mexican wrestler. Interestingly, this online documentary series will only be available on YouTube, Facebook and Flama.com. It will be supplemented by content on Ochoa's YouTube channel that will document the project.
Ultimately, this online documentary series is a smart way of engaging Ochoa's following -- numbering at over 2 million -- and capturing their attention through a riveting online documentary series.
This Online Documentary Series Features YouTuber Eric Ochoa
Rahul Kalvapalle — April 7, 2016 — Pop Culture
References: corporate.univision & adweek