The Univision Digital network is all set to launch an online documentary, dubbed Becoming a Luchador, that stars YouTube star Eric Ochoa, known to his following as "SUPEReeeGO".
The six-part series will feature Ochoa going about trying to learn and master lucha libre, or Mexican wrestling. The series will follow Ochoa's training regimen and progress, culminating in a match against a real luchador or Mexican wrestler. Interestingly, this online documentary series will only be available on YouTube, Facebook and Flama.com. It will be supplemented by content on Ochoa's YouTube channel that will document the project.
Ultimately, this online documentary series is a smart way of engaging Ochoa's following -- numbering at over 2 million -- and capturing their attention through a riveting online documentary series.
Why This Trend Is Growing
- Online Documentary Series
- Capturing audience attention through engaging online documentary series.
- Youtube Stars in Traditional Media
- Utilizing YouTube stars in traditional media formats to reach a wider audience.
- Sports Entertainment Collaboration
- Collaborating with sports entertainment personalities to create innovative content.
Industries Being Reshaped
- Digital Media
- Exploring new ways to engage audiences through online documentaries.
- Sports Entertainment
- Collaborating with YouTube stars to attract a younger audience.
- Social Media Platforms
- Utilizing social media platforms to distribute unique content and reach a larger audience.
