Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Kit
Creativity
Parents turn to creative DIY kits for a fun, low-tech experience.
4.7
Trend score
Trend
What is the Kit Creativity trend?
Kit Creativity: Encouraging creative development, parents are turning to kits that help inspire kids to construct and design products with their own two hands. Taking a hands-on approach to play, these products allow kids to customize and create their own toys. This speaks to a need for products that not only occupy kids, but that also stimulate imagination as well.
Trend themes
Themes within the Kit Creativity trend
Three behaviours holding the trend together01
DIY and Maker Culture
As parents look to provide their children with off-screen, hands-on experiences, companies are creating DIY and maker-themed toys that encourage artistic and adventurous play.
02
Nostalgia and Sustainability
The rise in nostalgic toys like cardboard kits, comics and cactus cross-stitch kits reflects a growing trend toward more sustainable and environmentally-friendly products.
03
STEM Education and Robotics
DIY electronics and robotics themed kits provide opportunities for educational play, teaching children invaluable programming and circuit-building skills.
Industry implications
What the Kit Creativity trend means for industry
Where the trend changes the playbookFor
Toy Industry
Companies in the toy industry can seek to create more DIY themed toys to fit in with the growing trend toward off-screen and hands-on play.
For
Education Industry
As technology continues to shape the workforce, the demand for STEM education and robotic-themed learning platforms is growing.
For
Sustainability Industry
There is an increasing demand for sustainable products as consumers become more conscious of the environmental impact of unchecked manufacturing.
Workshop question
What can your brand or product do to tap into the consumer desire to create?
Trend signals
Trend signals for Kit Creativity
Trend score 4.7 out of 10, from popularity 63%, activity 69%, freshness 8%.
Popularity63%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Kit Creativity trend
8 featured examples from Mar 23, 2016 to Jun 11, 2019CategoryEco
Imaginative Cardboard Kits
My Little World Helps Kids Create Airports, Villages, Landmarks & More
Exploring opportunities to create sustainable and interactive cardboard toy kits.
CategoryLife-Stages
DIY Glow-in-the-Dark Terrariums
This Creativity for Kids Kit Features a Customizable Terrarium
Disruptive innovation opportunity: Develop eco-friendly and sustainable crafting supplies that appeal to environmentally-conscious consumers.
CategoryLife-Stages
Kid-Friendly Festival Accessories
This Feather Crown Kit Helps Kids Make a Concert-Ready Accessory
Toymakers can innovate by focusing on creating more maker products and hands-on craft kits that promote creativity and self-expression in kids.
CategoryLife-Stages
Electronic Programmed STEM Kits
The evive Starter Kit Encourages Kids to Explore Robotics
The evive Starter Kit offers an innovative solution to the need for more interactive and engaging STEM education tools for children, driving growth in the industry.
CategoryLife-Stages
DIY Archery Kits
Seedling's Adventurous Toy Set Lets Kids Design Their Own Bow and Arrow
Disruptive innovation opportunities in creating DIY toy kits that allow children to personalize and craft their own toys.
CategoryLife-Stages
Children's Cross-Stitch Kits
Seedling's Cactus Embroidery Kit Encourages Hands-On Play
The toy industry can innovate by bringing back classic toys for a new generation and marketing them as a way to promote non-digital play.
CategoryLife-Stages
Kid-Friendly Sneaker Kits
This Custom Sneaker Kit is Designed for Artistic Children
Opportunity for the fashion industry to develop more customizable and interactive products that allow children to express their creativity.
CategoryArt & Design
Comic Book-Making Kits
Lulu Jr.'s Comic Kit Allows Kids to Create Their Own Visual Stories
Arts and crafts retailers can leverage the trend of DIY comic book kits to cater to the growing demand for creative and educational products for kids.
