Rock Your Kicks is a brand specializing in custom sneaker kits that are designed for artistic children. While many fashion design-themed toys on the market tend to target girls, this brand's product is promoted with a gender-neutral marketing approach.
Each of the company's custom sneaker kits includes a set of colorful paints, brushes, a paint palette that is designed for mixing and a set of fun stencils that make getting creative an easy feat, even for amateur artists.
Designed for canvas shoes, these custom sneaker kits are even sold with a color wheel, instruction manual and practice canvas pieces that allow kids to test fabric before commiting to a real shoe. Recognizing the growing prevalence of gender-neutral toys, Rock Your Kicks creates a fashion-themed sneaker kit that targets boys without excluding girls in the process.
What Makes This Trend Stand Out
- Custom Sneaker Kits for Kids
- Opportunity for companies to create more customizable and interactive fashion-related products for children.
- Gender-neutral Marketing
- Opportunity for brands to appeal to a wider audience by using gender-neutral marketing approaches.
- Growing Need for Artistic Outlets
- Opportunity for businesses to explore creative and artistic outlets for children, especially in the wake of remote learning and limited in-person activities.
Sectors Adopting This
- Children's Fashion
- Opportunity for the fashion industry to develop more customizable and interactive products that allow children to express their creativity.
- Toy Manufacturing
- Opportunity for the toy industry to create more gender-neutral and creative products for children who are interested in fashion and art.
- Education and Leisure
- Opportunity for educational and leisure businesses to explore creative and artistic outlets for children who are looking for engaging activities outside of traditional academic settings.
