Rock Your Kicks is a brand specializing in custom sneaker kits that are designed for artistic children. While many fashion design-themed toys on the market tend to target girls, this brand's product is promoted with a gender-neutral marketing approach.
Each of the company's custom sneaker kits includes a set of colorful paints, brushes, a paint palette that is designed for mixing and a set of fun stencils that make getting creative an easy feat, even for amateur artists.
Designed for canvas shoes, these custom sneaker kits are even sold with a color wheel, instruction manual and practice canvas pieces that allow kids to test fabric before commiting to a real shoe. Recognizing the growing prevalence of gender-neutral toys, Rock Your Kicks creates a fashion-themed sneaker kit that targets boys without excluding girls in the process.