In Argentina, it's estimated that salt consumption for the average person is about 15 grams of salt per day, an excess that can be quite damaging to one's health. In an attempt to raise awareness about this during World Salt Awareness Week, the Fundación Favaloro created 'The Salt You Can See.'
By simply adding pink, purple, blue or green pigment to the salt crystals, the amount that is being added to food became much more apparent. As part of the awareness initiative, the vibrant salt shakers were distributed in supermarkets, restaurants, in public places and on social media.
Since the use of too much sugar is often criticized in a similar way, it would be easy to imagine a similar colorful product geared towards the movement of "sugar as the enemy."
Mindful Salt Shakers
More Stats +/-
Grilled Berry Pizzas
Superfood Coffee Cakes
Colorful Confectionery Chips
Cinematic Cookie Recipes
Sour Citrus Chips
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.