In Argentina, it's estimated that salt consumption for the average person is about 15 grams of salt per day, an excess that can be quite damaging to one's health. In an attempt to raise awareness about this during World Salt Awareness Week, the Fundación Favaloro created 'The Salt You Can See.'
By simply adding pink, purple, blue or green pigment to the salt crystals, the amount that is being added to food became much more apparent. As part of the awareness initiative, the vibrant salt shakers were distributed in supermarkets, restaurants, in public places and on social media.
Since the use of too much sugar is often criticized in a similar way, it would be easy to imagine a similar colorful product geared towards the movement of "sugar as the enemy."
Why This Trend Is Growing
- Colorful Salt Awareness
- Creating vibrant salt shakers with visible colored pigments to raise awareness about excessive salt consumption.
- Sugar Critique
- Expanding the concept of colorful products to raise awareness about excessive sugar consumption.
- Public Awareness Initiatives
- Using visual cues and distribution in supermarkets, restaurants, public places, and social media to promote healthier consumption habits.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to create visually appealing packaging or products that highlight excessive consumption.
- Health and Wellness
- Creating products or campaigns that educate and promote healthier habits in salt and sugar consumption.
- Marketing and Advertising
- Developing innovative strategies to raise awareness about excessive salt and sugar consumption through visual cues and distribution.
