In order to captivate young audiences on social media, Trolli is releasing a series of quirky candy commercials that introduce its newest gummy products.
This 15-second ad for Periscope puts a playful spin on the idea that people have a sweet tooth. In order to promote its new Extreme Sour Bites, Trolli introduces the "Sour Tooth," a character that is pulled from the mouth of the commercial's star in a bizarre manner that involves opening up a door where the candy spokesperson's mouth should be.
The strange style of this commercial is not a one-off for Trolli. Previously, the brand released a candy ad that gave viewers a quick look 'Inside Inside Inside James Harden's Head.' With unmissable advertisements like these, Trolli wins at capturing the attention of young audiences by creating content that's beyond bizarre.
What's Driving This Trend
- Quirky Candy Commercials
- Creating unconventional candy commercials that captivate young audiences on social media.
- Personification Marketing
- Using characters like the "Sour Tooth" to promote gummy products in a playful and engaging way.
- Beyond Bizarre Advertising
- Developing unique and strange advertisements that stand out and capture attention.
Who This Affects Most
- Confectionery
- Opportunity for confectionery brands to create unconventional commercials that appeal to younger consumers.
- Marketing and Advertising
- Incorporating personification marketing strategies to promote products and engage audiences in new and creative ways.
- Social Media
- Leveraging the power of social media platforms to distribute and amplify beyond bizarre advertisements to reach a wider audience.
