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Assisted Instagrammable

The rise of online foodie culture prompts services that automate food pics

Implications - Food photography on social media seemingly reached the point of oversaturation until the rise of the "Instagram Aesthetic." This minimalist, color-rich style has permeated everything from photography to fashion, and now food, tying into the basis of foodie culture: elitism. Automating the process makes this elevated aesthetic more accessible.

Workshop Question - How are consumers engaging with your product and how can you enhance that engagement?

SCORE 3.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 46 Examples: 144,229 Total Clicks

Date Range: Apr 14 - Sep 16

Trending: Untested

Consumer Insight Topics: Lifestyle Food Social Media

Featured Examples

Food Photography Stations - El Burro Lets Restaurant Goers Get Perfect Shots of Their Food

SCORE 5.2

Warm 1,085 Clicks Pub: Apr 25, 14

Food Photography Stations

El Burro Lets Restaurant Goers Get Perfect Shots of Their Food

El Burro is hopping on the #foodporn wave by allowing their restaurant visitors the perfect station to take professional style Instagram photos of their food. Wi-Fi network MWEB has set up a... [More]

Food-Enhancing Photography Apps - The 'Foodie' App Offers Over 20 Filters to Increase Image Quality

SCORE 4.2

Average 427 Clicks Pub: Feb 23, 16

Food-Enhancing Photography Apps

The 'Foodie' App Offers Over 20 Filters to Increase Image Quality

The ‘LINE Corporation’ recently unveiled the Foodie app, which aims to enhance the quality of images taken by smartphones. The sole purpose of this app is to provide users with a simple... [More]

Social Media Food Reviews - This App Helps Users Create Food Reviews to Share on Instagram

SCORE 2.8

Mild 512 Clicks Pub: Feb 11, 16

Social Media Food Reviews

This App Helps Users Create Food Reviews to Share on Instagram

‘Critic’ is a new app that helps users create food reviews to share on Instagram. In recent years, photographing food and sharing it online has become an extremely popular pastime for... [More]

Food Photography Social Networks - Yummi is a Social Platform Dedicated to All Things Food-Related

SCORE 2.6

Mild 198 Clicks Pub: Jul 9, 16

Food Photography Social Networks

Yummi is a Social Platform Dedicated to All Things Food-Related

While there are plenty of food related accounts on platforms such as Instagram and Pinterest, this social network provides a designated space for foodies to share their love of local and... [More]

Photographic Meal-Tracking Apps - 'Lose It' Logs Users' Meals By Registering Their Pictures

SCORE 2.3

Untested 243 Clicks Pub: Sep 29, 16

Photographic Meal-Tracking Apps

'Lose It' Logs Users' Meals By Registering Their Pictures

Amateur food photography has risen in tandem with the rise of Instagram, and the Lose It app is capitalizing on social media users’ love for snapping their meals. The dieting app tracks users... [More]

Photography-Inspired Dishes - The “Food-o-graphy” Dishes Help You Capture the Perfect Food Photo

SCORE 1.4

Untested 274 Clicks Pub: May 7, 15

Photography-Inspired Dishes

The “Food-o-graphy” Dishes Help You Capture the Perfect Food Photo

Israel’s Carmel Winery has just unveiled its Food-O-Graphy dishes, which are designed specifically for capturing the perfect Instragram-worthy food photo. The dishes have been expertly crafted... [More]