Category
Lifestyle
Assisted Choices
Trend cluster
Category
Assisted
Instagrammable
The rise of online foodie culture prompts services that automate food pics.
2.7
Trend score
Trend
What is the Assisted Instagrammable trend?
Assisted Instagrammable: Food photography on social media seemingly reached the point of oversaturation until the rise of the "Instagram Aesthetic." This minimalist, color-rich style has permeated everything from photography to fashion, and now food, tying into the basis of foodie culture: elitism. Automating the process makes this elevated aesthetic more accessible.
Trend themes
Themes within the Assisted Instagrammable trend
Three behaviours holding the trend together01
Instagram Aesthetic
The minimalist, color-rich style of photography on Instagram has permeated the food industry with various services that automate photo-taking.
02
Food Photography Social Networks
Social media platforms dedicated to food and photography, providing users with designated space to share their love of local and international cuisine.
03
Photographic Meal-Tracking Apps
Meal tracking apps that incorporate photography, providing an easier and quicker way to log users' meals and analyze what type of food it is.
Industry implications
What the Assisted Instagrammable trend means for industry
Where the trend changes the playbookFor
Food and Hospitality Industry
El Burro, Carmel Winery, and Critic are all examples of businesses in the food and hospitality industry that have capitalized trends in food photography.
For
Technology Industry
Apps such as Foodie, Critic, and Lose It's Snap It feature are part of a growing industry of technological innovations aimed at enhancing food photography and meal tracking.
For
Social Media Industry
Social networking platforms like Yummi provide a space for food lovers on social media to share their passion among others with similar interests.
Workshop question
How are consumers engaging with your product and how can you enhance that engagement?
Trend signals
Trend signals for Assisted Instagrammable
Trend score 2.7 out of 10, from popularity 49%, activity 25%, freshness 8%.
Popularity49%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Assisted Instagrammable trend
6 featured examples from Apr 25, 2014 to Sep 29, 2016CategoryTech
Food Photography Stations
El Burro Lets Restaurant Goers Get Perfect Shots of Their Food
Restaurants can differentiate themselves and attract new customers by offering unique experiences that cater to the growing trend of social media and food photography.
CategoryLifestyle
Food-Enhancing Photography Apps
The 'Foodie' App Offers Over 20 Filters to Increase Image Quality
The emergence of food-enhancing photography apps presents opportunities for mobile app developers to create new and innovative image editing tools for food photography enthusiasts.
CategoryTech
Social Media Food Reviews
This App Helps Users Create Food Reviews to Share on Instagram
The food and beverage industry can leverage the popularity of social media food reviews to enhance brand awareness, engage with customers, and gather valuable feedback.
CategoryTech
Food Photography Social Networks
Yummi is a Social Platform Dedicated to All Things Food-Related
Yummi caters to food enthusiasts, creating a new avenue for food and beverage businesses to engage with their target audience.
CategoryLifestyle
Photographic Meal-Tracking Apps
'Lose It' Logs Users' Meals By Registering Their Pictures
Lose It app's new photography feature presents disruptive innovation opportunities in the health and fitness industry by providing an easy and efficient way for users to track the…
CategoryTech
Photography-Inspired Dishes
The “Food-o-graphy” Dishes Help You Capture the Perfect Food Photo
Developing innovative tools and technology that enhance the food photography experience can help technology companies stand out in the market.
