The rise of online foodie culture prompts services that automate food pics
Implications - Food photography on social media seemingly reached the point of oversaturation until the rise of the "Instagram Aesthetic." This minimalist, color-rich style has permeated everything from photography to fashion, and now food, tying into the basis of foodie culture: elitism. Automating the process makes this elevated aesthetic more accessible.
Workshop Question - How are consumers engaging with your product and how can you enhance that engagement?
Trend Themes
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Instagram Aesthetic — The minimalist, color-rich style of photography on Instagram has permeated the food industry with various services that automate photo-taking.
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Food Photography Social Networks — Social media platforms dedicated to food and photography, providing users with designated space to share their love of local and international cuisine.
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Photographic Meal-tracking Apps — Meal tracking apps that incorporate photography, providing an easier and quicker way to log users' meals and analyze what type of food it is.
Industry Implications
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Food and Hospitality Industry — El Burro, Carmel Winery, and Critic are all examples of businesses in the food and hospitality industry that have capitalized trends in food photography.
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Technology Industry — Apps such as Foodie, Critic, and Lose It's Snap It feature are part of a growing industry of technological innovations aimed at enhancing food photography and meal tracking.
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Social Media Industry — Social networking platforms like Yummi provide a space for food lovers on social media to share their passion among others with similar interests.
6 Featured, 46 Examples:
187,583 Total Clicks
Date Range:
Apr 14 — Sep 16
Trending:
Untested
Consumer Insight Topics:
