Mixing comfort food with contemporary style is a winning formula for rustic restaurant branding as Wishbone clearly displays.
Created by New York-based design and identity studio Tag Collective, Wishbone's new rustic restaurant branding is perfect because it is cleverly able to portray the tasty fried chicken feel for this new joint in Philadelphia. The branding identity also does an amazing job at finding the right balance between authentic rustic aesthetics and modern design elements, which gives the final Wishbone identity just the right casual dining experience.
Making sure everything they cooked up was gourmet, and the good type of greasy, Wishbone and Tag Collective were able to create an identity that was expressive of just that.
What's Driving This Trend
- Rustic Restaurant Branding
- Mixing comfort food with contemporary style is a winning formula for restaurant branding that strikes balance between authenticity and modernity.
- Gourmet Fast Food
- Wishbone's gourmet fried chicken branding creates an opportunity for fast food restaurants to emphasize on the quality of their products.
- Casual Dining Experience
- Wishbone's casual dining experience branding offers an opportunity for restaurants to create a comfortable and relaxed environment while still maintaining professionalism.
Who This Affects Most
- Food and Beverage Industry
- Rustic restaurant branding creates an opportunity for companies in the food and beverage industry to highlight the authenticity and quality of their products.
- Hospitality Industry
- Wishbone's branding offers an opportunity for restaurants in the hospitality industry to create a casual dining experience while still maintaining professionalism.
- Marketing and Advertising Industry
- Rustic restaurant branding offers an opportunity for companies in the marketing and advertising industry to use a mix of modern and authentic design elements to create a unique brand identity.
