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Social Cooking Platforms

The Hoorray! App Allows At-Home Chefs to Connect Over Culinary Passions

— December 12, 2015 — Lifestyle
The Hoorray! app is a cooking platform that brings together consumers with a passion for the culinary arts on a global social media network. The app serves as a crowdsourced space for at-home cooks to pro-chefs to share tips, discuss and connect with each other over their love for cooking.

One of the best ways to learn a new skill is through others that are experts in the field and the Hoorray! app facilitates a platform that allows the constant exchange of ideas. The app accommodates cooks with a slew of features such as discussion panels, photo sharing of meals made and search engines to explore the recipes others are trying out. The database of both beginner to expert chefs allows users to learn from a variety of levels.
Trend Themes
1. Crowdsourced Cooking - Platforms that allow at-home chefs to connect and share tips and ideas are disrupting the traditional cooking industry and creating new opportunities for collaboration.
2. Social Media for Cooking - Social cooking platforms like Hoorray! are revolutionizing the way people learn and develop their culinary skills, presenting opportunities for food brands to connect with a new audience.
3. Multi-level Learning - Cooking apps that allow users to learn from both beginner to expert chefs are disrupting the traditional methods of learning and giving rise to new trends in culinary education.
Industry Implications
1. Food and Beverage - The rise of social cooking platforms presents an opportunity for food and beverage brands to connect with a new audience of foodies and at-home chefs.
2. Technology - The development of cooking apps like Hoorray! and other crowdsourced cooking platforms is disrupting the technology industry, creating new opportunities for innovation and growth.
3. Education - The use of social media and crowdsourced learning in culinary education is disrupting traditional methods and creating new opportunities for culinary schools to reach a wider audience.
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