The latest L'Oréal Paris Revitalift Firming Cream ad features actress Eva Longoria talking about the way to fight vertical wrinkles with the brand's latest cream.
Targeted towards Hispanic women, the ad features the actress talking about how vertical lines on one's face can make them look sad. The cream can help to correct this look by firming the face and decreasing the look of wrinkles in just a matter of weeks.
The L'Oréal Paris Revitalift Firming Cream ad features Longoria in a series of casual scenarios as if she's talking with a friend about the product's worth. This helps to maintain a more secretive approach like she's merely sharing her secrets with the audience and thus establishing stronger trust.