Some people may not know this, but rapper Action Bronson actually attended culinary school and had his own cooking show called 'Action in the Kitchen.' The rapper not only loves food, he also enjoys preparing it. For MUNCHIES, VICE's YouTube food channel, Action Bronson cooked up a deep-fried chicken burger -- with ice cream.
According to HighSnobiety, Bronson's concoction was made of "sesame panko-crusted chicken topped with flame-grilled marshmallow, melted chocolate, caramelized Hennessy-coated bananas, and a monster scoop of ice cream."
Rapper Action Bronson's ice-cream topped burger is definitely an oddity but weird and unconventional food items have become popular, especially with Millennials and Gen-Z kids. With the introduction of food trucks, and the popularity of food fests, chefs have an opportunity to present their strange recipes to consumers and build a reputation through word-of-mouth and consumer social media (i.e. patrons sharing pictures on Instagram).
Key Themes Behind This Trend
- Unconventional Food Items
- Weird and unconventional food items have become popular, especially with Millennials and Gen-Z kids.
- Food Truck Culture
- With the introduction of food trucks, chefs have an opportunity to present their strange recipes to consumers and build a reputation through word-of-mouth and consumer social media.
- Food Festivals
- Food fests provide a platform for chefs to showcase their strange recipes to a wide range of consumers, which can lead to increased recognition and consumer engagement.
Where This Applies
- Culinary Arts
- The culinary arts industry can embrace unconventional food items and experiment with unique flavors to cater to the growing demand of Millennials and Gen-Z.
- Food Truck Industry
- The food truck industry can explore and promote unusual food items to attract adventurous food enthusiasts and gain a competitive edge in the market.
- Event and Hospitality Industry
- The event and hospitality industry can capitalize on the popularity of food festivals and create unique experiences that showcase unconventional food items, attracting a larger audience and increasing revenue.
