Spicy chicken, strawberry and buttermilk might seem like disparate ingredients but they all come together in the newest burger from Japan's Lucky Rocky Chicken, the Strawberry & Cream Burger. The fast food spot specializes in buttermilk fried chicken and its latest menu addition combines its signature ingredient with strawberries and cream.
The aptly named Strawberry & Cream Burger features a piece of fried chicken with strawberry sauce and buttermilk sauce and it's an unusual yet intriguing combo that plays with sweet, salty and savory flavors.
This unconventional burger is advertised with the brand's craft lemonade as a pairing, although other soft drink combos are available, and strawberries or not, the burger pairs just as well as ever with fries.
Key Themes Behind This Trend
- Sweet-savory Flavor Combos
- There is an opportunity for food companies to create new and unique sweet-savory flavor combos like the Strawberry & Cream Burger.
- Signature Ingredient Pairings
- There is an opportunity for food companies to experiment with unique pairings featuring signature ingredients like the buttermilk used in the Strawberry & Cream Burger.
- Fruit-based Sauces in Mainstream Foods
- There is an opportunity for food companies to incorporate fruit-based sauces in mainstream foods like the strawberry sauce used in the Strawberry & Cream Burger.
Where This Applies
- Fast Food Industry
- Fast food companies can draw inspiration from Lucky Rocky Chicken and experiment with unconventional burger and drink pairings.
- Food and Beverage Industry
- The food and beverage industry could benefit from exploring new and unique flavor combinations that play with sweet, salty, and savory flavors.
- Sauce Industry
- Companies in the sauce industry can explore new fruit-based sauces and collaborate with food companies to incorporate them into their products like the strawberry sauce in the Strawberry & Cream Burger.
