VH1's newest celebrity cooking show is pairing two stars together who most people would rarely expect to be in the same room: Martha Stewart and Snoop Dogg. Though it seems strange, the idea is not so far-fetched as the rapper was once a guest on the lifestyle maven's talk show where they cooked up a storm. VH1 is using the same concept to launch the 'Martha & Snoop’s Dinner Party.'
As the name suggests, it will feature the stars together hosting various celebrities for a dinner a party. The celebrity cooking show's uncanny pairing will likely extend past the hosts, since they'll be bringing on their own famous friends who come from two vary separate industries. VH1 knows how to leverage pop culture icons and the unconventional to draw consumers in -- audiences will tune in to watch out of curiosity.