Savory Vegetarian Pastes

This Umami Flavor Enhancer Adds a New Dimension to Savory Dishes

In collaboration with Nobu Matsuhisa of Nobu restaurants, Laura Santtini created a unique vegetarian flavor enhancer based around umami, which is also known as the fifth taste.

The Taste #5 Umami Paste Vegetarian is meant to be used as a flavor enhancer for savory cooking. The sauce is made with an unusual blend of ingredients, including a base of Japanese miso that's paired with shitake mushrooms, soy sauce, matcha green tea, yuzu and ginger, which creates a flavor that falls somewhere outside of the most common sweet, savory, salty of bitter categories.

As far as its applications,t he versatile vegetarian paste can be used in a number of ways to add complexity and depth to everything from stir-fry dishes and salads to dips, rubs and marinades.

Umami Flavor Enhancer
Disruptive innovation opportunity: Develop new umami-based flavor enhancers for various culinary applications.
Savory Vegetarian Cooking
Disruptive innovation opportunity: Create innovative vegetarian products and recipes that offer unique savory flavors.
Versatile Flavor Paste
Disruptive innovation opportunity: Invent multi-purpose flavor pastes that can be used in a wide range of dishes and cooking techniques.

Where This Applies

Food and Beverage
Disruptive innovation opportunity: Develop new products and ingredients that revolutionize the food and beverage industry with unique flavors and textures.
Culinary and Foodservice
Disruptive innovation opportunity: Introduce innovative vegetarian options and incorporate umami-based flavor enhancers into restaurant menus to attract new customers.
Flavor and Seasoning
Disruptive innovation opportunity: Create new flavor paste formulations that cater to the growing demand for diverse and unconventional seasonings in the market.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 12%
Freshness 8%