As Millennial consumers begin to enter the market for more high-end products like automobiles, the all-new Lexus RX car commercial is designed to be an enchanting advertisement to appeal to them.
Focusing on magical realism, the Lexus RX commercial starts with a man awakening in the dessert with a key to the new vehicle, which takes him on an enchanted journey through various terrains. Titled 'Meet the Unexpected,' the advertisement takes a family-friendly approach to speaking with Hispanic consumers. Being that many Hispanic cultures hold literary works and imagination as important notions, the new Lexus RX car commercial appeals with a sense of diversity.
The joyful, relaxed approach to advertising helps to tie cultural ideas with advertising initiatives to help consumers relate more closely with brands.
What's Driving This Trend
- Millennial High-end Consumption
- Disruptive innovation opportunity: Create enchanting advertisements that appeal to Millennials' appreciation for magical realism to promote high-end products like automobiles.
- Family-friendly Cultural Advertising
- Disruptive innovation opportunity: Incorporate diverse cultural elements and a joyful, relaxed approach to advertising to appeal to Hispanic consumers and create stronger brand connections.
- Tying Cultural Ideas with Brands
- Disruptive innovation opportunity: Develop advertising initiatives that align cultural notions with brand messages to establish a closer consumer-brand relationship.
Who This Affects Most
- Automobile
- Disruptive innovation opportunity: Incorporate enchanting storytelling techniques in automobile advertisements to attract Millennial consumers and enhance brand appeal.
- Advertising
- Disruptive innovation opportunity: Embrace cultural diversity and explore new storytelling approaches in advertising to engage Hispanic consumers and create a more relatable brand image.
- Marketing
- Disruptive innovation opportunity: Utilize cultural elements and diverse narratives in marketing campaigns to connect with consumers on a deeper level and differentiate from competitors.
