'Tipsy Bartender' is a millennial-focused cocktail tutorial channel on YouTube that teaches viewers to make simple and delicious beverages. The videos are short, simple and easy to follow, which draws in millennial audiences who are constantly seeking new ideas.
The appeal of Tipsy Bartender has cascaded into various other social media platforms such as a Facebook and Instagram as well. The site has obtained a large following due to its simple recipes, creatively designed drinks and short video content. The site also acts an educational tool that provides viewers with tips and tricks to make party-ready cocktails.
The playful website and YouTube channel remains consistently popular due to its daily updates. During each holiday, sporting event or culturally significant day, the channel will upload a related video. From Shark Week to Halloween, this creative site is a go-to for avid-drinkers and adventurous millennials.