Trend cluster
Category

Crowned
Coif

Statement headbands tie into the desire for individualism.

Food Fight FascinatorsCat Claw HeadbandsDIY Designer HeadbandsExotic Floral HeadbandsQuirky Ocular Headbands

Trend

What is the Crowned Coif trend?

Crowned Coif: Though individualism and self expression have always been at the root of fashion, digital-age consumers are much more conscious of their aesthetic as part of their "personal brand." This makes it more difficult to stand out among the crowd, calling for more flamboyant approaches to style. Statement headbands are a key example of this, as consumers trade in the previously put-together accessory for more avant-garde versions.

Trend themes

Themes within the Crowned Coif trend

Three behaviours holding the trend together
01

Statement Headbands

The rise of statement headbands offers an opportunity for brands to create flamboyant, avant-garde versions of the accessory that appeal to consumers looking to express their individualism.

02

DIY Fashion

The popularity of DIY fashion tutorials like the designer headbands tutorial from Honestly WTF presents an opportunity for brands and retailers to capitalize on the trend by creating accessible, easy to make products.

03

Faux Food Accessories

The quirky faux food hair bands from Fake Food Hatanaka showcase the potential for using food-inspired designs in fashion accessories, presenting an opportunity for brands to expand into unconventional styles.

Industry implications

What the Crowned Coif trend means for industry

Where the trend changes the playbook
For

Fashion

The statement headbands trend and DIY fashion tutorials show the potential for innovative products and accessories that cater to consumers' desire for individualism and self-expression.

For

Accessories

The rise of statement headbands and faux food hair bands showcases the potential for unique and unconventional accessories that appeal to consumers seeking bold, eye-catching designs.

For

Craft and DIY

The popularity of DIY fashion tutorials and homemade costume designs highlights the potential for unique and personalized products that cater to consumers' desire for creativity and individuality.

Workshop question

What nostalgic trends can be paired with modern consumer insights for a refreshing take?

Trend signals

Trend signals for Crowned Coif

Trend score 3.8 out of 10, from popularity 44%, activity 63%, freshness 8%.

Popularity44%
Activity63%
Freshness8%
Audience
10%Men
90%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Asia-Pacific