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H2O Resurgence

Health-conscious families are opting for flavored water as guilt-free refreshment

Implications - As parents become wary of the effects of sugar-loaded beverages on their children’s minds and bodies, astute brands are expanding their product lines to appeal to health-concerned families with flavored water options that still promise to delight youthful palates. Familiar fruit flavors and brightly colored packaging entice youngsters who crave something delicious while overprotective parents are won over by the simple, nature-based ingredients and healthy hydration that comes from the purity of water.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
49,790 Total Clicks
Feb 16 - Aug 16
This Year and Warm
LifestyleHealthDrinkingLife-Stages
Featured Examples
Antioxidant-Rich Watermelon Waters - The 'What a Melon' Line Provides a Healthy Alternative to Juice
SCORE 7.2
Warm 2,384 Clicks Pub: May 17, 16
Antioxidant-Rich Watermelon Waters
The 'What a Melon' Line Provides a Healthy Alternative to Juice
A new brand called What a Melon recently launched a line of watermelon-based waters at Whole Foods and Planet Organic locations in the UK. With recent news that pop superstar Beyoncé is a fan of... [More]
Zesty Mineral Water - Mattoni's Mineral Water Drinks Come in Lemon, Orange and Grapefruit Flavors
SCORE 5.3
Warm 835 Clicks Pub: Jul 16, 16
Zesty Mineral Water
Mattoni's Mineral Water Drinks Come in Lemon, Orange and Grapefruit Flavors
Citrus fruits like lemon, grapefruit and orange are three of the flavors that enhance the Mattoni Natural Mineral Water drinks. These newest additions to Mattoni’s line of flavored water... [More]
Kid-Friendly Sparkling Water - This Sparkling Drink is Branded as 'Tickle Water' for Kids
SCORE 6.5
This Year and Warm 914 Clicks Pub: Jul 29, 16
Kid-Friendly Sparkling Water
This Sparkling Drink is Branded as 'Tickle Water' for Kids
‘Tickle Water’ is setting itself apart in the beverage industry by producing the first unsweetened sparkling water for kids. The eight-ounce beverages come in fun flavors like Green... [More]
Kid-Friendly Fruit Waters - The Capri-Sun Flavored Beverages Encourages Children to Drink More Water
SCORE 5.1
This Year and Warm 523 Clicks Pub: Jul 19, 16
Kid-Friendly Fruit Waters
The Capri-Sun Flavored Beverages Encourages Children to Drink More Water
Capri-Sun’s ‘Fruity Water’ beverage pouches are designed to help encourage children to drink more water by enhancing the plain drink with additional fruit notes. The drink provides... [More]
Kid-Friendly Sparkling Waters - The Giggle Line from Soul Fizz Serves as an Alternative to Soda
SCORE 3
Mild 284 Clicks Pub: Feb 25, 16
Kid-Friendly Sparkling Waters
The Giggle Line from Soul Fizz Serves as an Alternative to Soda
US beverage brand Soul Fizz recent launched a new line of sparkling waters that are specifically designed to appeal to children. In recent years, many parents have begun looking for healthy... [More]
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