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H2O Resurgence

Health-conscious families are opting for flavored water as guilt-free refreshment

Implications - As parents become wary of the effects of sugar-loaded beverages on their children’s minds and bodies, astute brands are expanding their product lines to appeal to health-concerned families with flavored water options that still promise to delight youthful palates. Familiar fruit flavors and brightly colored packaging entice youngsters who crave something delicious while overprotective parents are won over by the simple, nature-based ingredients and healthy hydration that comes from the purity of water.

Workshop Question - How does your brand work to appease parental concerns regarding kid's health?

SCORE 4.6

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Activity

Freshness

Megatrends

Patterns

5 Featured, 42 Examples: 68,342 Total Clicks

Date Range: Feb 16 - Aug 16

Trending: Warm

Consumer Insight Topics: Lifestyle Health Drinking Life-Stages

Featured Examples

Antioxidant-Rich Watermelon Waters - The 'What a Melon' Line Provides a Healthy Alternative to Juice

SCORE 6.3

Warm 3,049 Clicks Pub: May 17, 16

Antioxidant-Rich Watermelon Waters

The 'What a Melon' Line Provides a Healthy Alternative to Juice

A new brand called What a Melon recently launched a line of watermelon-based waters at Whole Foods and Planet Organic locations in the UK. With recent news that pop superstar Beyoncé is a fan of... [More]

Zesty Mineral Water - Mattoni's Mineral Water Drinks Come in Lemon, Orange and Grapefruit Flavors

SCORE 4.4

Average 1,179 Clicks Pub: Jul 16, 16

Zesty Mineral Water

Mattoni's Mineral Water Drinks Come in Lemon, Orange and Grapefruit Flavors

Citrus fruits like lemon, grapefruit and orange are three of the flavors that enhance the Mattoni Natural Mineral Water drinks. These newest additions to Mattoni’s line of flavored water... [More]

Kid-Friendly Sparkling Water - This Sparkling Drink is Branded as 'Tickle Water' for Kids

SCORE 5.4

Warm 1,699 Clicks Pub: Jul 29, 16

Kid-Friendly Sparkling Water

This Sparkling Drink is Branded as 'Tickle Water' for Kids

‘Tickle Water’ is setting itself apart in the beverage industry by producing the first unsweetened sparkling water for kids. The eight-ounce beverages come in fun flavors like Green... [More]

Kid-Friendly Fruit Waters - The Capri-Sun Flavored Beverages Encourages Children to Drink More Water

SCORE 4.1

Average 609 Clicks Pub: Jul 19, 16

Kid-Friendly Fruit Waters

The Capri-Sun Flavored Beverages Encourages Children to Drink More Water

Capri-Sun’s ‘Fruity Water’ beverage pouches are designed to help encourage children to drink more water by enhancing the plain drink with additional fruit notes. The drink provides... [More]

Kid-Friendly Sparkling Waters - The Giggle Line from Soul Fizz Serves as an Alternative to Soda

SCORE 2.2

Untested 607 Clicks Pub: Feb 25, 16

Kid-Friendly Sparkling Waters

The Giggle Line from Soul Fizz Serves as an Alternative to Soda

US beverage brand Soul Fizz recent launched a new line of sparkling waters that are specifically designed to appeal to children. In recent years, many parents have begun looking for healthy... [More]