Category
Lifestyle
Assisted Choices
Trend cluster
Category
All-Encompassing
Foodie
Food is treated as an integral part of an overall aesthetic and lifestyle.
3.9
Trend score
Trend
What is the All-Encompassing Foodie trend?
All-Encompassing Foodie: Though foodie culture originally treated the act of eating and the food consumed as standalone pieces, the foodie lifestyle is expanding into other assumed hobbies and interests. This is reflected through influencers incorporating aspects of their entire life into food-related content, homogenizing the various categories of Prosumer.
Trend themes
Themes within the All-Encompassing Foodie trend
Three behaviours holding the trend together01
All-Encompassing Foodie
The foodie lifestyle is expanding into other assumed hobbies and interests, homogenizing the various categories of Prosumer.
02
Homemade Cannabis Butters
The recipe for cannabis butter reflects an increasing mainstream interest in healthy ingredients and natural ways of ingesting the substance.
03
Canine Food Bloggers
Instagram accounts featuring adorable foodie dogs appeal to pet and food lovers alike, bringing attention to the growing pet industry.
Industry implications
What the All-Encompassing Foodie trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The trend of all-encompassing foodie experiences is likely to disrupt traditional dining and food-focused advertising in the industry.
For
Marijuana and Cannabinoids
The popularity of DIY cannabis-infused foods may bring disruptive innovation opportunities to the culinary, pharmaceutical and wellness industries alike.
For
Pet Industry
The trend of canine food bloggers highlights the growing industry of pet-focused food, accessories and entertainment products.
Workshop question
How could your brand play a role in facilitating its consumers' hobbies?
Trend signals
Trend signals for All-Encompassing Foodie
Trend score 3.9 out of 10, from popularity 50%, activity 59%, freshness 8%.
Popularity50%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the All-Encompassing Foodie trend
5 featured examples from Jun 10, 2015 to Jul 26, 2016CategoryLifestyle
Homemade Cannabis Butters
This Natural Cooking Butter Recipe is Made Using THC and Coconut Oil
The cannabis edibles industry can explore innovative product offerings and branding strategies to cater to the evolving preferences of cannabis consumers.
CategoryPop Culture
Canine Food Bloggers
Popeye is the Foodie Dog Starring in This Popular Instagram Account
Brands in the pet food industry can explore partnerships with pet food influencers to promote their products and reach a wider audience.
CategoryLifestyle
Song-Themed Cocktails
The 'Summer Sixteen' Strawberry Drink Takes Inspiration From Rapper Drake
The food and beverage industry can capitalize on the trend of song-themed cocktails by offering unique and creative drink options.
CategoryLifestyle
All-Encompassing Lifestyle Plaftorms
The Kate Spade Instagram Boasts Food, Fashion and Decor Ideas
Disruptive innovation opportunity: Integrate food and home decor elements within fashion brands to offer a holistic lifestyle experience to customers.
CategoryLifestyle
Pet-Friendly Banana Cakes
These Mini Banana 'Pupcakes' Make the Perfect Doggy Dessert
Potential for pet food manufacturers to expand their product lines and offer more pet-friendly dessert options.
