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All-Encompassing Foodie

Food is treated as an integral part of an overall aesthetic and lifestyle

Implications - Though foodie culture originally treated the act of eating and the food consumed as standalone pieces, the foodie lifestyle is expanding into other assumed hobbies and interests. This is reflected through influencers incorporating aspects of their entire life into food-related content, homogenizing the various categories of Prosumer.

Workshop Question - How could your brand play a role in facilitating its consumers' hobbies?
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
91,220 Total Clicks
Jun 15 - Jul 16
Warm
LifestyleFoodSocial Media
Featured Examples
Homemade Cannabis Butters - This Natural Cooking Butter Recipe is Made Using THC and Coconut Oil
SCORE 5.6
Warm 1,971 Clicks Pub: Apr 20, 16
Homemade Cannabis Butters
This Natural Cooking Butter Recipe is Made Using THC and Coconut Oil
In honor of the marijuana celebration 4/20, lifestyle and food blog She Know has put together a recipe for cannabis butter that can be used in dessert baking as well as making homemade edibles. The... [More]
Canine Food Bloggers - Popeye is the Foodie Dog Starring in This Popular Instagram Account
SCORE 5.8
Warm 2,560 Clicks Pub: Jul 13, 16
Canine Food Bloggers
Popeye is the Foodie Dog Starring in This Popular Instagram Account
Pets and food are two of the most popular subjects on Instagram, meaning that an account that’s dedicated to an adorable foodie dog must be destined for success. The owner of ‘Popeye... [More]
Song-Themed Cocktails - The 'Summer Sixteen' Strawberry Drink Takes Inspiration From Rapper Drake
SCORE 4.8
Average 457 Clicks Pub: Jul 26, 16
Song-Themed Cocktails
The 'Summer Sixteen' Strawberry Drink Takes Inspiration From Rapper Drake
The ‘Summer Sixteen’ strawberry cocktail by lifestyle and food blog She Knows references topical events both with the current season and rapper Drake’s song by the same name that... [More]
All-Encompassing Lifestyle Plaftorms - The Kate Spade Instagram Boasts Food, Fashion and Decor Ideas
SCORE 4.5
Average 511 Clicks Pub: Oct 27, 15
All-Encompassing Lifestyle Plaftorms
The Kate Spade Instagram Boasts Food, Fashion and Decor Ideas
The Kate Spade Instagram account is an all-encompassing lifestyle platform that covers food, fashion and home decor topics. The always chic womenswear label is known for its retro influence and a... [More]
Pet-Friendly Banana Cakes - These Mini Banana 'Pupcakes' Make the Perfect Doggy Dessert
SCORE 1.1
Untested 165 Clicks Pub: Jun 10, 15
Pet-Friendly Banana Cakes
These Mini Banana 'Pupcakes' Make the Perfect Doggy Dessert
Banana cakes are made to be pet-friendly with this recipe for ‘Mini Banana Pupcakes.’ Posted on the ‘Veggie and the Beast Feast’ food blog, these delicious mini cakes are for... [More]
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