The 'Summer Sixteen' strawberry cocktail by lifestyle and food blog She Knows references topical events both with the current season and rapper Drake's song by the same name that celebrates the summer. The drink recreates the essence of hot weather days with a drink filled with tropical fruit.
The 'Summer Sixteen' song by Drake discusses the temporality of this specific summer and the Strawberry 'Summer Sixteen' Cocktail utilizes the same pastel pink branding of the track in the aesthetic of the beverage. The drink contains fresh strawberries and simple syrup contrasted with the tart taste of lime and ginger. Coconut milk is added to create a creamy base and pastel hue while mezcal adds a decadent aroma, ideal for hot days.
The drink can also be enjoyed blended.
Why This Trend Is Growing
- Song-themed Cocktails
- Creating cocktails inspired by songs and musicians allows consumers to connect with their favorite music in a unique and flavorful way.
- Seasonal-inspired Drinks
- Developing drinks that capture the essence of a specific season enables businesses to cater to consumers' desire for seasonal experiences.
- Creative Beverage Branding
- Incorporating elements of popular songs and artists into the branding of beverages creates a memorable and engaging experience for consumers.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can capitalize on the trend of song-themed cocktails by offering unique and creative drink options.
- Hospitality and Entertainment
- Restaurants, bars, and event venues can enhance their offerings by including song-themed cocktails on their menus, adding a touch of novelty and excitement for customers.
- Marketing and Advertising
- Creative agencies can work with brands and musicians to develop song-themed cocktails as part of promotional campaigns, leveraging the popularity and emotional connection music has with consumers.
