Crowdsourced Parenting

Millennial parents seek support online when it comes to raising children

Implications - The phrase "it takes a village to raise a child" now rings even more true and is even more relevant as a new generation of parents turns to peers online to seek advice. As is the case with Millennials' purchasing decisions, Millennial parents are reviewing, researching, and contributing to their own and others' parenting styles online. This shows that Millennials will adhere to old habits as they age, prompting adaptability, not transformation, from brands they use.
SCORE 5
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159,545 Total Clicks
Jun 15 - Jun 17
This Year and Average
Pop CultureInternetLife-StagesBabies
Featured Examples
DIY Rainbow Putty - This Kid-Friendly Craft is Made Using Simple Household Ingredients
SCORE 5.7
Warm 3,924 Clicks Pub: Jul 14, 15
DIY Rainbow Putty
This Kid-Friendly Craft is Made Using Simple Household Ingredients
This rainbow putty tutorial from ‘WhatsUpMoms’ is a great craft for kids. Inspired by the popular rainbow slime products of the 90s, this DIY putty is fun to make and play with. For... [More]
Millennial Mom Blogs - 'Romper' is a Web Site That Provides Currated Content for Millennial Moms
SCORE 5.5
Warm 1,044 Clicks Pub: Sep 12, 16
Millennial Mom Blogs
'Romper' is a Web Site That Provides Currated Content for Millennial Moms
The popular online publication ‘Bustle’ recently launched a new side project called ‘Romper’ that is tailored to the interests of the millennial mom. Buster initially built... [More]
Emotional Mom Blogs - Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
SCORE 3.8
Mild 1,682 Clicks Pub: Jun 30, 15
Emotional Mom Blogs
Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
Kristen Hedges is working dutifully at building an online community surround motherhood stories and taking care of yourself as a mama. The ‘indie author’ self-published her first book &#... [More]
Real Food Blogs - Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
SCORE 3.8
Mild 566 Clicks Pub: Jun 30, 15
Real Food Blogs
Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
When it comes to the mommy blogger set, there is no shortage of parenting content available on the internet or the blogiverse. However, 100 Days of Real Food is just one mommy blogger focusing on... [More]
Crowdsourced College Accounts - CollegeBacker Gifts Lets Friends and Family Donate Money for College
SCORE 3.7
This Year and Mild 145 Clicks Pub: Jun 23, 17
Crowdsourced College Accounts
CollegeBacker Gifts Lets Friends and Family Donate Money for College
CollegeBacker Gifts is a new feature that allows friends and family members to donate to a child’s college fund. CollegeBacker was originally created to make it easy for parents to start a tax-... [More]
Millennial Parenting Shows - 'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
SCORE 3
Mild 245 Clicks Pub: Jul 12, 16
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
‘Millennial Moms’ is the title of a YouTube series that shares new videos every Monday to Saturday in order to make life a little easier for new parents. The YouTube channel includes... [More]
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