Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crowdsourced
Parenting
Millennial parents seek support online when it comes to raising children.
3.6
Trend score
Trend
What is the Crowdsourced Parenting trend?
Crowdsourced Parenting: The phrase "it takes a village to raise a child" now rings even more true and is even more relevant as a new generation of parents turns to peers online to seek advice. As is the case with Millennials' purchasing decisions, Millennial parents are reviewing, researching, and contributing to their own and others' parenting styles online. This shows that Millennials will adhere to old habits as they age, prompting adaptability, not transformation, from brands they use.
Trend themes
Themes within the Crowdsourced Parenting trend
Three behaviours holding the trend together01
Online Community Building
Parents are turning to online forums and social media platforms for parenting support, prompting brands to create digital spaces for community building.
02
Crowdsourced Fundraising
Crowdsourced funding platforms are being used to fund college education, providing significant financial aid for parents and students alike.
03
Bilingual Content Creation
Content creators are starting to produce bilingual content for an audience that is looking to develop language skills and navigate different cultures.
Industry implications
What the Crowdsourced Parenting trend means for industry
Where the trend changes the playbookFor
Parenting Forums
Creating digital spaces and platforms for parents to connect and exchange advice and information can be a disruptive opportunity for the parenting industry.
For
Financial Planning
In the era of high student debt, companies that provide online avenues for financial planning and investment towards college education can benefit from the digital touches.
For
Bilingual Education
Developing educational resources and content for bilingual education that caters to new immigrant parents can disrupt the education industry.
Workshop question
If you were to launch a blog targeted towards parents, what products or services would you showcase to them?
Trend signals
Trend signals for Crowdsourced Parenting
Trend score 3.6 out of 10, from popularity 52%, activity 47%, freshness 8%.
Popularity52%
Activity47%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Crowdsourced Parenting trend
7 featured examples from Jun 30, 2015 to Jun 23, 2017CategoryLife-Stages
DIY Rainbow Putty
This Kid-Friendly Craft is Made Using Simple Household Ingredients
Disruptive innovation opportunity: Producing and selling specialized craft supplies for making rainbow putty, including innovative dyeing agents and eco-friendly alternatives to t…
CategoryLifestyle
Millennial Mom Blogs
'Romper' is a Web Site That Provides Currated Content for Millennial Moms
Media companies can launch new platforms or channels targeting millennial moms with customized content.
CategoryPop Culture
Emotional Mom Blogs
Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
The mommy blogging industry can explore innovative ways to facilitate community building among its audience, leveraging technology and social media platforms.
CategoryPop Culture
Real Food Blogs
Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
The food and beverage industry has the opportunity to capitalize on the real food movement by creating healthier and more nutritious options for consumers.
CategoryLife-Stages
Crowdsourced College Accounts
CollegeBacker Gifts Lets Friends and Family Donate Money for College
CollegeBacker Gifts falls into the FinTech industry, revolutionizing the way college funds are funded and managed through innovative digital solutions.
CategoryMarketing
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
Companies offering parenting services, such as daycare, can utilize the millennial mom’s YouTube series to promote their services as well as participate in the growing social medi…
CategoryLife-Stages
Bilingual Parenting Advice
'Latin Mom Tips' Come from a Latina Experiencing Life as a New Canadian
Disruptive innovation opportunity to create language-learning tools and resources for bilingual parents.
