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Crowdsourced Parenting

Millennial parents seek support online when it comes to raising children

Implications - The phrase "it takes a village to raise a child" now rings even more true and is even more relevant as a new generation of parents turns to peers online to seek advice. As is the case with Millennials' purchasing decisions, Millennial parents are reviewing, researching, and contributing to their own and others' parenting styles online. This shows that Millennials will adhere to old habits as they age, prompting adaptability, not transformation, from brands they use.
Workshop Question - If you were to launch a blog targeted towards parents, what products or services would you showcase to them?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
175,979 Total Clicks
Date Range:
Jun 15 — Jun 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

DIY Rainbow Putty
DIY Rainbow Putty
This Kid-Friendly Craft is Made Using Simple Household Ingredients
This rainbow putty tutorial from ‘WhatsUpMoms’ is a great craft for kids. Inspired by the popular rainbow slime products of the 90s, this DIY putty is fun to make and play with. For... MORE
Millennial Mom Blogs
Millennial Mom Blogs
'Romper' is a Web Site That Provides Currated Content for Millennial Moms
The popular online publication ‘Bustle’ recently launched a new side project called ‘Romper’ that is tailored to the interests of the millennial mom. Buster initially built... MORE
Emotional Mom Blogs
Emotional Mom Blogs
Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
Kristen Hedges is working dutifully at building an online community surround motherhood stories and taking care of yourself as a mama. The ‘indie author’ self-published her first book &#... MORE
Real Food Blogs
Real Food Blogs
Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
When it comes to the mommy blogger set, there is no shortage of parenting content available on the internet or the blogiverse. However, 100 Days of Real Food is just one mommy blogger focusing on... MORE
Crowdsourced College Accounts
Crowdsourced College Accounts
CollegeBacker Gifts Lets Friends and Family Donate Money for College
CollegeBacker Gifts is a new feature that allows friends and family members to donate to a child’s college fund. CollegeBacker was originally created to make it easy for parents to start a tax-... MORE
play_circle_filled Millennial Parenting Shows
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
‘Millennial Moms’ is the title of a YouTube series that shares new videos every Monday to Saturday in order to make life a little easier for new parents. The YouTube channel includes... MORE
Bilingual Parenting Advice
Bilingual Parenting Advice
'Latin Mom Tips' Come from a Latina Experiencing Life as a New Canadian
Xanat is the founder of ‘Latin Mom Tips,’ a parenting advice blog that’s made for others who are facing challenges adjusting to a new culture and raising children simultaneously.&... MORE

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