Crowdsourced Parenting

Millennial parents seek support online when it comes to raising children

Implications - The phrase "it takes a village to raise a child" now rings even more true and is even more relevant as a new generation of parents turns to peers online to seek advice. As is the case with Millennials' purchasing decisions, Millennial parents are reviewing, researching, and contributing to their own and others' parenting styles online. This shows that Millennials will adhere to old habits as they age, prompting adaptability, not transformation, from brands they use.
SCORE 5.4
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144,276 Total Clicks
Jun 15 - Sep 16
This Year and Average
Pop CultureInternetLife-StagesBabies
Featured Examples
DIY Rainbow Putty - This Kid-Friendly Craft is Made Using Simple Household Ingredients
SCORE 6.1
Warm 3,338 Clicks Pub: Jul 14, 15
DIY Rainbow Putty
This Kid-Friendly Craft is Made Using Simple Household Ingredients
This rainbow putty tutorial from ‘WhatsUpMoms’ is a great craft for kids. Inspired by the popular rainbow slime products of the 90s, this DIY putty is fun to make and play with. For... [More]
Millennial Mom Blogs - 'Romper' is a Web Site That Provides Currated Content for Millennial Moms
SCORE 6.3
This Year and Warm 751 Clicks Pub: Sep 12, 16
Millennial Mom Blogs
'Romper' is a Web Site That Provides Currated Content for Millennial Moms
The popular online publication ‘Bustle’ recently launched a new side project called ‘Romper’ that is tailored to the interests of the millennial mom. Buster initially built... [More]
Emotional Mom Blogs - Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
SCORE 4.2
Average 1,073 Clicks Pub: Jun 30, 15
Emotional Mom Blogs
Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
Kristen Hedges is working dutifully at building an online community surround motherhood stories and taking care of yourself as a mama. The ‘indie author’ self-published her first book &#... [More]
Real Food Blogs - Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
SCORE 4.1
Average 525 Clicks Pub: Jun 30, 15
Real Food Blogs
Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
When it comes to the mommy blogger set, there is no shortage of parenting content available on the internet or the blogiverse. However, 100 Days of Real Food is just one mommy blogger focusing on... [More]
Paternal Lifestyle Guides - 'Fatherly' is a New Parenting Website Designed for Modern Fathers
SCORE 4.1
Average 600 Clicks Pub: Jun 16, 15
Paternal Lifestyle Guides
'Fatherly' is a New Parenting Website Designed for Modern Fathers
‘Fatherly’ is a new parenting website that has positioned itself as a digital lifestyle guide for dads. As parenting needs have shifted dramatically in the digital age, it can be... [More]
Millennial Parenting Shows - 'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
SCORE 3.8
Mild 203 Clicks Pub: Jul 12, 16
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
‘Millennial Moms’ is the title of a YouTube series that shares new videos every Monday to Saturday in order to make life a little easier for new parents. The YouTube channel includes... [More]
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