Millennial parents seek support online when it comes to raising children
Implications - The phrase "it takes a village to raise a child" now rings even more true and is even more relevant as a new generation of parents turns to peers online to seek advice. As is the case with Millennials' purchasing decisions, Millennial parents are reviewing, researching, and contributing to their own and others' parenting styles online. This shows that Millennials will adhere to old habits as they age, prompting adaptability, not transformation, from brands they use.
Workshop Question - If you were to launch a blog targeted towards parents, what products or services would you showcase to them?
Trend Themes
1. Online Community Building - Parents are turning to online forums and social media platforms for parenting support, prompting brands to create digital spaces for community building.
2. Crowdsourced Fundraising - Crowdsourced funding platforms are being used to fund college education, providing significant financial aid for parents and students alike.
3. Bilingual Content Creation - Content creators are starting to produce bilingual content for an audience that is looking to develop language skills and navigate different cultures.
Industry Implications
1. Parenting Forums - Creating digital spaces and platforms for parents to connect and exchange advice and information can be a disruptive opportunity for the parenting industry.
2. Financial Planning - In the era of high student debt, companies that provide online avenues for financial planning and investment towards college education can benefit from the digital touches.
3. Bilingual Education - Developing educational resources and content for bilingual education that caters to new immigrant parents can disrupt the education industry.
7 Featured, 57 Examples:
201,792 Total Clicks
Date Range:
Jun 15 — Jun 17
Trending:
Average
Consumer Insight Topics:
