The popular online publication 'Bustle' recently launched a new side project called 'Romper' that is tailored to the interests of the millennial mom. Buster initially built its readership base by crowdsourcing young female writers for content. Now the brand is using a similar approach to target young mothers.
Romper is similar to Bustle in that it provides curated content for millennials about issues such as beauty, body image, feminism, social media and more. However, Romper differs in that its content is specifically designed for millennial moms who are new to the world of parenting. As Bustle’s managing editor Margaret Wheeler Johnson explains, Romper is a web site "for millennial parents, written by millennial parents."
While other publications treat millennial readers as though they are kids, Romper provides content for the millions of millennials that are beginning to have kids of their own.
What's Driving This Trend
- Millennial Mom Content
- Opportunity to create more platforms tailored to the interests and needs of millennial moms.
- Crowdsourced Parenting Advice
- Crowdsourcing can be applied to parenting advice to create more relatable and diverse content.
- Social Media Parenting
- Creating more content that relates to parents on social media can help to engage with millennial parents more effectively.
Who This Affects Most
- Media and Journalism
- Media companies can launch new platforms or channels targeting millennial moms with customized content.
- Parenting and Family Services
- Parenting advice services can benefit from crowdsourcing to increase diversity and quality in their content.
- Social Media Marketing
- Marketers can explore new ways to engage with millennial parents by creating content that is tailored to social media platforms.
