The recently announced Getty Images VR platform is yet another example of the emergence of virtual reality technology in the realm of journalism. In an innovative move, Getty Images will begin adding immersive photo content accessible to Oculus Rift users. Titled 360 View by Getty Images, the program has already seen the incorporation of the platform's technology at popular sporting event venues.
The Getty Images VR program is an intriguing move from the company that provides an expanded use for the Oculus Rift and similar technologies for the average consumer. By enabling access through the designated Oculus app, Getty is providing an opportunity for lower income individuals to have an immersive experience at large scale events like the World Cup that are increasingly difficult and expensive to visit in person.
What Makes This Trend Stand Out
- Virtual Reality Journalism
- The emergence of virtual reality technology in the realm of journalism presents opportunities for immersive storytelling experiences.
- Immersive Photo Content
- The incorporation of immersive photo content accessible through virtual reality platforms like Oculus Rift offers new ways to engage with visual media.
- Access to Large-scale Events
- Providing access to immersive experiences at popular sporting event venues through virtual reality platforms like Getty Images VR opens up opportunities for lower-income individuals to participate in these events.
Sectors Adopting This
- Journalism
- Virtual reality technology can disrupt the journalism industry by providing immersive and engaging storytelling experiences.
- Visual Media
- The incorporation of virtual reality technology into visual media industries revolutionizes the way people consume and interact with visual content.
- Event Experiences
- The utilization of virtual reality platforms to provide access to large-scale events disrupts the traditional notion of physically attending these events.
