Apartment List’s new Look app is like Google Street View, but for apartment rentals. The mobile phone application gives you a 360 degree view of apartments and houses for rent, offering you a better idea of what a space looks like from your smartphone.
This will hopefully help you avoid the problem of seeing an apartment that does not exactly look as it was advertised. In addition to the four walls, you can see a room’s floor, ceiling, nooks and crannies in addition to the building’s exterior and local amenities. The objective of Look app is to reduce the number of potential apartments you go to see before choosing the right one. Currently the Apartment List app has over 30,000 listings in US cities like New York, San Francisco, Washington DC, Denver and Chicago.
What's Driving This Trend
- Virtual Tour Apps
- The rise of virtual tour apps like Apartment List's Look app is disrupting the apartment rental industry by providing a more immersive and accurate preview of rental spaces to potential tenants
- AR Real Estate Apps
- Augmented reality (AR) real estate apps that utilize smartphone cameras to overlay digital information on physical spaces are offering even more detail and interactivity for apartment hunters
- Smartphone-enabled Rental Bookings
- The growing trend of smartphone-enabled rental bookings will continue to challenge traditional rental processes, making the apartment hunting experience faster and more convenient than ever before
Who This Affects Most
- Real Estate
- Virtual tour apps and AR real estate apps present disruptive innovation opportunities for the real estate industry to create better and more immersive experiences for potential tenants
- Mobile App Development
- The rise of smartphone-enabled rental bookings presents major disruptive innovation opportunities for mobile app developers looking to create streamlined and user-friendly rental booking platforms
- Technology
- The use of AR and virtual tour technology in the real estate industry is disrupting traditional methods of promoting and booking rental properties, offering new opportunities for innovation in the field of real estate technology
