A location-based 'Pokémon GO' chat is now a new service available to Pokémon GO Trainers. Razer is another company that found a way to capitalize off of the popular augmente reality anime game by developing the 'RazerGO' app. The app can be downloaded on both iOS and Android and uses the device's GPS to connect with other Pokémon GO players in the same area.
To create hype around RazerGO, the company will launch the app at a 'PokéCrawl' hosted at its San Francisco 'RazerStore.' Trainers will work together to catch Pokémon while searching for Razer hot-spots for giveaways. Updates and directions will be posted on Razer's social media.
The new Pokémon GO chat app is a smart way for Razer to feed off the popularity of the top-grossing mobile game -- it opens up a new channel to earn revenue. Other brands can learn from this and do the same by finding opportunities to incorporate their own services and products in a unique way.