A location-based 'Pokémon GO' chat is now a new service available to Pokémon GO Trainers. Razer is another company that found a way to capitalize off of the popular augmente reality anime game by developing the 'RazerGO' app. The app can be downloaded on both iOS and Android and uses the device's GPS to connect with other Pokémon GO players in the same area.
To create hype around RazerGO, the company will launch the app at a 'PokéCrawl' hosted at its San Francisco 'RazerStore.' Trainers will work together to catch Pokémon while searching for Razer hot-spots for giveaways. Updates and directions will be posted on Razer's social media.
The new Pokémon GO chat app is a smart way for Razer to feed off the popularity of the top-grossing mobile game -- it opens up a new channel to earn revenue. Other brands can learn from this and do the same by finding opportunities to incorporate their own services and products in a unique way.
Why This Trend Is Growing
- Location-based Chat
- Companies can develop location-based chat apps to enhance user engagement and create new revenue streams.
- Incorporating Brand Services
- Brands can capitalize on popular mobile games by creating apps that incorporate their own services in a unique way.
- Augmented Reality Games
- The success of Pokémon GO creates opportunities for the development of new augmented reality games and related apps.
Industries Being Reshaped
- Mobile App Development
- The rise in location-based chat apps like RazerGO presents opportunities for mobile app developers to create innovative chat platforms.
- Gaming Accessories
- Companies in the gaming accessories industry can explore partnerships and collaborations with popular mobile games to enhance user experiences.
- Social Media Marketing
- Brands can leverage social media platforms to promote their own apps and engage with users within popular mobile games.
