Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hygienic
Conservation
Water-free skincare regimens become increasingly convenient.
2.9
Trend score
Trend
What is the Hygienic Conservation trend?
Hygienic Conservation: As consumers progressively educate themselves on global issues and environmental concerns, they begin to seek products that allow them to contribute to the conservation of water, which has the triple benefit of conserving money and time. Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity as they promote the protection of a precious resource while being adaptively convenient for on-the-go consumers.
Trend themes
Themes within the Hygienic Conservation trend
Three behaviours holding the trend together01
Water-free Skincare
Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity.
02
Portable Hygiene Wipes
Personal care wipe products are being created in a wipe form for easy on-the-go refreshment.
03
Dry Haircare Products
Dry shampoo, hair pastes and spray clay shampoos that do not require water to use or apply are being developed.
Industry implications
What the Hygienic Conservation trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare industry
Hygiene products that offer safe, water-free solutions while conserving water resources can have disruptive innovation opportunities.
For
Personal Care industry
Creating portable hygiene wipes for refreshing purposes can open up disruptive opportunities in personal care.
For
Haircare industry
Dry shampoos, hair pastes, and spray clay shampoos that don't require water to apply offer opportunities for disruption in the haircare industry.
Workshop question
What relationship does your product have with the depletion of resources?
Trend signals
Trend signals for Hygienic Conservation
Trend score 2.9 out of 10, from popularity 47%, activity 32%, freshness 8%.
Popularity47%
Activity32%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hygienic Conservation trend
5 featured examples from Aug 11, 2015 to Jun 17, 2016CategoryFashion
Portable Shower Wipes
These 'Yes to Natural' Body Wipes for Men Refresh and Invigorate
The personal care industry can explore new opportunities for producing portable and natural ingredient wipe products.
CategoryFashion
Beach Shower Powders
Dry Shower Powder Makes Removing Salt and Sand Seamless
The personal care industry can explore the potential of dry shower powders to offer consumers a convenient alternative to traditional shower products.
CategoryFashion
Dry Shampoo Pastes
R and Co's New Hair Product Absorbs Oil While Also Acting as a Styling Paste
The introduction of dry shampoo pastes showcases the potential for innovation and product diversification within the beauty and personal care industry.
CategoryFashion
Spray Clay Shampoos
The UNITE 7SECONDS Refresher is Made With Natural Minerals Rather Than Powder
The haircare industry can take advantage of the spray clay shampoo trend by developing their own line of innovative products that offer convenience and natural-looking results.
CategoryFashion
Waterless Facial Cleansers
The SUQQU Reset Cleansing Emulsion Cleans When Water Isn't Available
The beauty and personal care industry can benefit from creating more gentle and waterless products like SUQQU Reset Cleansing Emulsion.
