UNITE is a haircare brand inspired by backstage beauty preparation and on-the-go lifestyles, and the company offers consumers an alternative product to revitalize the look of locks that is a formatted spray clay shampoo called 7SECONDS REFRESHER. The shampoo is designed to be a day after washing substitute that is applied to dry hair to give it new life, body and volume. The product's main innovation is that it substitutes moisture-sucking powders for ultra fine clay for a much more natural look.
The 7SECONDS Refresher is engineered to be a quick grab-and-go product that revitalizes hair in seconds. The product contains ultra fine clay particles that absorb oil and grease to give hair a just washed look without the use of water. The spray formula targets both the hair follicle and the scale for an all-over clean.