Category
Fashion
Scaled Restraint
Trend cluster
Category
Convenient
Coif
As consumer lifestyle become more hectic, haircare becomes portable.
5.3
Trend score
Trend
What is the Convenient Coif trend?
Convenient Coif: It's often said that the haircare and cosmetics industries would flourish during economic downturn because personal presentation is a necessity. This remains true in the face of today's high-paced society, as consumers continue to prioritize appearance despite tight timelines. As a result, convenience has become a necessity in the world of hair tools.
Trend themes
Themes within the Convenient Coif trend
Three behaviours holding the trend together01
Portable Hair Tools
The hair care industry is moving towards portable, lightweight and easy-to-use styling tools that customers can use at home or while traveling, in order to meet the demand for convenient hair care solutions.
02
Multipurpose Hair Tools
There is a growing trend of hair care products that serve multiple purposes, such as hair clips that also act as rulers, bottle openers, screwdrivers, and more, or travel hair brushes that fold to save space and also fit in bags of any size.
03
Compact Hair Care Products
The rise of compact hair care products, such as card-sized pocket combs that can fit into a wallet card slot, or ultra-lightweight hair dryers that are designed for easy storage and transport, is making it easier than ever to maintain a well-groomed appearance while on-the-go.
Industry implications
What the Convenient Coif trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry is at the forefront of creating innovative and convenient hair care products and tools, which are becoming increasingly popular among consumers who are looking for easy-to-use and portable solutions.
For
Travel and Leisure
The travel and leisure industry can benefit from the rising trend of compact and portable hair care products, as consumers increasingly seek out solutions that can fit into their bags and allow them to maintain a well-groomed appearance while on-the-go.
For
E-commerce and Retail
E-commerce and retail companies are well-positioned to offer customers the latest portable, multi-purpose, and compact hair care products and tools through their online stores and brick-and-mortar locations.
Workshop question
If your consumer had just two minutes to use your product or service, which aspect would they hew to?
Trend signals
Trend signals for Convenient Coif
Trend score 5.3 out of 10, from popularity 78%, activity 72%, freshness 8%.
Popularity78%
Activity72%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Convenient Coif trend
6 featured examples from Apr 14, 2015 to Aug 10, 2016CategoryLifestyle
Multipurpose Hair Clips
The Clippa Lady Serves as a Ruler, Bottle Opener, Screwdriver and More
The fashion accessories industry can tap into the trend of multipurpose hair clips for added functionality and innovation.
CategoryFashion
Flexible Hair Care
This Travel Hair Brush Bends Over Backwards to Fit Conveniently Into Your Bag
The beauty and personal care industry can capitalize on the demand for more flexible, compact, and innovative hair care products
CategoryFashion
Portable At-Home Hair Removers
The Silk'n SensEpil Device Provides Professional Results at Home
The growing demand for at-home, pain-free, and portable hair removal devices offers an opportunity for beauty industry players to innovate and introduce new devices that cater to…
CategoryFashion
Portable Shampoo Packaging
These Hair Product Packaging Designs are Chic and Luggage-Inspired
Opportunity for brands in the consumer packaged goods industry to update their packaging design to be more visually appealing and unique, attracting new customers and driving sale…
CategoryFashion
Convenient Card-Sized Combs
This Pocket Comb Fits Perfectly into a Wallet Card Slot
With a growing trend of self-care, companies in the grooming and beauty industry can market these pocket-sized grooming tools for on-the-go use.
CategoryFashion
Ultra-Lightweight Hair Dryers
The Sedu Revolution Lite Hair Dryer is Designed for Easy Storage
There is an opportunity for hair care brands to develop more lightweight and portable hair styling tools.
