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Wood-Scented Beard Oils

These 'Two Guys' Grooming Products Smell Like an Enchanted Forest

— August 26, 2015 — Fashion
Beard oil has become a grooming essential for the modern man. This Two Guys beard oil not only keeps facial hair looking sharp -- it also gives it the aroma of a woodland forest, evoking carpentry, lumberjacks and other manly things.

Two Guys is a company best known for making hardwood bow ties and hat brims, but it's got men covered in terms of personal grooming as well, since the lumber-sexual brand offers its own line of beard oil. The oil comes in three scents: blue spruce, sandalwood and cedar.

Beard oil moisturizes beards and skin, making facial hair look shiny, healthy and it also eliminates any flaky skin underneath. It has the added bonus of acting as a grooming agent, getting any out-of-place hairs back in line. Apparently, beard oil also makes beards softer, avoiding that annoying chin-scratching that kissing a bearded man can result in. The aromatic forest scents are sure to make this Two Guys beard oil a major crowd-pleaser.
Trend Themes
1. Natural Grooming Products - The rise of wood-scented beard oils reflects a growing demand for natural grooming products that provide unique scents and benefits.
2. Lumber-sexual Aesthetic - The popularity of wood-scented beard oils taps into the trend of embracing a rugged, manly aesthetic with products that evoke the imagery of lumberjacks and enchanted forests.
3. Dual-purpose Grooming Products - The emergence of beard oils that not only moisturize but also act as grooming agents highlights the demand for efficient and convenient grooming solutions.
Industry Implications
1. Personal Care - The personal care industry has an opportunity to cater to the increasing demand for natural grooming products like wood-scented beard oils.
2. Men's Fashion - The men's fashion industry can capitalize on the lumber-sexual aesthetic trend by offering clothing and accessories that embody the rugged and outdoorsy vibe.
3. Cosmetics - The cosmetics industry can explore the development of more dual-purpose grooming products that offer both moisturization and grooming benefits to meet the needs of modern consumers.
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