With an engine built with parts from the Ferrari supercar, this Conair BaByliss Pro Volare hairdryer will revolutionize the hair-styling experience.
Sold for $400, it makes sense that this incredible blow-dryer is only available to the pro stylists. With longer lasting power and running on a higher voltage, you can guarantee that this Conair BaByliss Pro Volare Hair Dryer will get the job done.
Implications - After the recent recession, consumers are much more money-conscious and demand that they get their money's worth in quality. For this reason, products which flaunt their solid construction and durable materials will appeal to consumers who wish to invest in a product as opposed to simply purchase one. Companies can reach this quality-focused demographic by investigating new materials and tweaking their advertising methods.
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