Men's makeup products are no longer just for movie stars or television actors, as indicated by a shift towards every day use. 'Formen' is the world's first cosmetics company that makes products targeted directly at men.
Formen's products include the Formen Concealer, Invisible Bloating Powder and Under-Eye Concealer, which are all available individually or in a kit. Formen also provides clinical skincare products, including Brightening Hyaluronic Acid Creme, Brightening Hyaluronic Acid Serum, Tamarind Green Tea Toner, and High Potency Vitamin C Cleanser.
Formen's goal in providing men's makeup is part of their wider effort to create products that can form a man's grooming routine. With offices in New York City and Toronto, Formen provides a concierge service for customers to ask private questions and refer to for product consultations.
Formen products are available exclusively on the brand's website and are able to ship to North America within three to five days of purchase.
What Makes This Trend Stand Out
- Men's Makeup
- The trend towards everyday use of men's makeup products offers opportunities for cosmetic companies to expand their customer base.
- Gendered Products
- The trend of gendered products indicates a demand for products that cater to specific gender needs.
- Concierge Service
- The trend of providing personalized concierge services allows companies to connect with their customers and provide tailored recommendations.
Sectors Adopting This
- Cosmetics
- Cosmetic companies can disrupt the industry by creating more men's makeup and skincare products.
- Personal Care
- The personal care industry can expand its offerings by creating more gender-specific products.
- E-commerce
- An opportunity exists for e-commerce companies to provide more personalized concierge services, similar to Formen's offerings.
