Category
Lifestyle
Assisted Choices
Trend cluster
Category
Portable
Scent
The aromatherapy craze transforms to include mobility.
2.8
Trend score
Trend
What is the Portable Scent trend?
Portable Scent: Essential oils and aromatherapy have seen a surge in recent years due to a desire to curate surroundings. The next phase in this fascination sees portable aromatherapy. This not only ensures curation beyond the home, but highlights the health benefits of this type of therapy, shifting this pattern into the health and wellness wave.
Trend themes
Themes within the Portable Scent trend
Three behaviours holding the trend together01
Portable Aromatherapy
The trend of portable aromatherapy has increased recently and has revolutionized the way we scent ourselves on-the-go along with infusing health benefits.
02
Natural Topical Applications
The all-natural essential oils used in these examples allow for easy application to the body without the use of pharmaceutical ingredients.
03
Wearable Aromatherapy Solutions
The development of wearable aromatherapy solutions and inventions that can be applied to the body have been trending, offering a hands-free alternative to ingesting products or applying a topical creams
Industry implications
What the Portable Scent trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The portable trend of aromatherapy has led to significant growth in the health and wellness industry as people look for alternatives to pharmaceuticals.
For
Beauty and Personal Care
The trend of applying all-natural essential oils to the body has led to disruptions in the beauty industry, with companies introducing wearable solutions.
For
Fashion and Accessories
The wearable aromatherapy trend has led to the growth of fashion accessories, such as bracelets, that have the added benefit of aromatherapy.
Workshop question
Portability is one aspect of the hyper-convenience movement. From the perspective of the time-crunched consumer who values convenience above all else, what are the strengths and weaknesses they would perceive in using your products/services?
Trend signals
Trend signals for Portable Scent
Trend score 2.8 out of 10, from popularity 41%, activity 35%, freshness 8%.
Popularity41%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Portable Scent trend
6 featured examples from Jan 21, 2015 to Dec 13, 2016CategoryLifestyle
Portable Aromatherapy Inhalers
Zen Monq Diffusers Help People Inhale Plant Extract Benefits
The wellness industry can capitalize on the trend of portable aromatherapy inhalers by creating innovative products that address specific health issues and improve overall wellbei…
CategoryLifestyle
Therapeutic Nasal Clips
AROMAID Specializes in Wearable Aromatherapy Solutions
Disruptive innovation opportunity: Integrate wearable aromatherapy solutions into wellness products and services.
CategoryLifestyle
Slim Roll-On Scents
Saje Wellness' Delicate Roll-On Fragrances Put Aromatherapy in Your Pocket
The beauty and personal care industry can expand its product offerings by incorporating roll-on scents into their range of aromatherapy products.
CategoryNaughty
DIY Diffuser Bracelets
These DIY Bracelets Allow You to Carry Essential Oils on Your Wrist
Jewelry companies can integrate essential oil beads or pendants into their products for added value.
CategoryLifestyle
Portable Aromatherapy Rollers
'Helpo' Touted as a Natural Alternative to Pain Relievers
The pocket aromatherapy trend opens up new opportunities for companies in the aromatherapy industry to create portable products that deliver the benefits of essential oils.
CategoryFashion
Calming Oil Vaporizers
The 'Less Stress' Spray Provides Soothing Relaxation With Aromatherapy
Innovative solutions can be explored within the beauty and personal care industry to incorporate essential oil-based calming products like 'Less Stress.'
