The aromatherapy craze transforms to include mobility
Implications - Essential oils and aromatherapy have seen a surge in recent years due to a desire to curate surroundings. The next phase in this fascination sees portable aromatherapy. This not only ensures curation beyond the home, but highlights the health benefits of this type of therapy, shifting this pattern into the health and wellness wave.
Workshop Question - Portability is one aspect of the hyper-convenience movement. From the perspective of the time-crunched consumer who values convenience above all else, what are the strengths and weaknesses they would perceive in using your products/services?