The purpose of the Column Hairdryer may not be immediately obvious, but it's this impression left that makes the design successful. Ahhaproject strove to create an electronic device that's simpler and more geometric in form, enabling it to be neatly and easily stored on a bathroom countertop.
There would be no need for a hanger on the vanity or a spacious gap in the under-sink cabinet to stash this hair dryer; the Column is intended to be placed upright alongside the washbasin, with a slender silhouette even more minimalist than bottles of your hair styling products.
What the design of this pastel-toned hairdryer demonstrates is a creative approach to rethinking the most common shapes of electronics. Ahhaproject has found a new solution to space saving, ergonomics and effective functionality combined.