Trend cluster
Category

Hybrid
Aromatherapy

Home appliances assist in setting a holistic ambiance in the home.

Sensory Therapy FurnishingsAroma-Spreading Coffee MakersWhite Noise HumidifiersScented Wearable FansAromatherapy Waterfall Speakers

Trend

What is the Hybrid Aromatherapy trend?

Hybrid Aromatherapy: Aromatherapy-based appliances typically tend toward singular purpose, scent-based items; however, in the digital age of 360-degree curation, consumers are seeking more holistically useful appliances. As a result, aromatherapy home appliances are incorporating multiple features, giving consumers control of their full surroundings in the home.

Trend themes

Themes within the Hybrid Aromatherapy trend

Three behaviours holding the trend together
01

Holistic Aromatherapy

Aromatherapy is moving beyond simply scent-based items to incorporate multiple features, incorporating sensory therapy into its design.

02

Sensory Therapy Furniture

Designers are incorporating sensory therapy into furniture design to promote rest and alleviate anxiety for those suffering from mental health issues.

03

Multi-Sensory Relaxation Devices

Innovations are being made in multi-sensory devices such as wearable fans and indoor waterfalls to provide relief for individuals with high-stress lifestyles.

Industry implications

What the Hybrid Aromatherapy trend means for industry

Where the trend changes the playbook
For

Home Appliance

Home appliance manufacturers can innovate and create products that cater to holistic aromatherapy that offers multiple features for sensory therapy.

For

Furniture

Furniture manufacturers can create sensory therapy furniture for individuals with mental health issues such as dementia that creates a safe and comforting environment through design.

For

Personal Electronic Devices

The development of wearable fans and multi-sensory devices for relaxation presents opportunities for personal electronic device manufacturers to expand their product lines.

Workshop question

What is one way you can incorporate customization as part of your offering to give consumers a greater sense of control?

Trend signals

Trend signals for Hybrid Aromatherapy

Trend score 3.6 out of 10, from popularity 47%, activity 51%, freshness 8%.

Popularity47%
Activity51%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z (not a primary audience)
  • Millennial
  • Gen X
  • Boomer
Market
North America