The 'Scenty Presso' is a coffee maker designed specifically to fill one's home with the intoxicating smell of a fresh pot of coffee.
Waking up to the smell of coffee is a ritual for the average consumer, but typically, that smell doesn't travel past the kitchen. Designer Taeyeon Kim sought to craft a device that allows the sweet aroma, to drift into one's bedroom, filling the entirety of a home with a caffeinated cloud. The Scenty Presso achieves this by incorporating a fan into its design, gently blowing the fresh scent of roasting beans throughout one's home.
This caffeinated aromatherapy, would appeal to the consumer on-the-go, who seeks a ritualistic experience that can simultaneously get one out of bed, while saving valuable time in the morning.
What's Driving This Trend
- Aroma-spreading Appliances
- The use of fans in kitchen appliances to spread scents throughout a home presents opportunities for similar products to appeal to consumers' desire for sensorial experiences
- Multi-sensory Rituals
- Creating products that appeal to multiple senses can offer consumers a more immersive experience, as demonstrated by the Scenty Presso coffee maker
- Scent Marketing
- Integrating scent into products in unexpected ways presents opportunities for businesses to use scent as a marketing tool or to enhance the customer experience
Who This Affects Most
- Appliances
- Innovations in the design of kitchen appliances offers companies opportunities to create multi-functional and sensorial products in the home
- Coffee
- The coffee industry can explore ways to improve the customer experience and drive sales by creating products that offer new and unexpected sensory experiences
- Marketing
- Businesses across industries can explore the use of scent marketing to engage customers and enhance the customer experience
