Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sophisticated
Elixir
Young parents seek to fortify children’s diets with boosted beverages.
4.3
Trend score
Trend
What is the Sophisticated Elixir trend?
Sophisticated Elixir: When it comes to their kids, more and more young parents are sparing little expense in ensuring they get the best nutrition and health advantage that money can buy, and the juice box is no exception. Drawn by the promise of extra benefits and essential nutrients, parents prefer to provide their offsprings with super drinks in the hopes of filling any gaps that their diets might contain. Often putting their children ahead of themselves, families are filling lunchboxes with vitamin-infused beverages for children that offer the same sophisticated benefits you would normally find in specialty health food shops.
Trend themes
Themes within the Sophisticated Elixir trend
Three behaviours holding the trend together01
Health and wellness beverages for children
The trend of parents providing their children with sophisticated, nutrient-rich drinks is driving innovation in the health and wellness industry for kids, with brands offering a variety of organic and protein-enriched beverages for children.
02
Convenience packaging for healthy snacks
As consumers seek out on-the-go healthy snacks for themselves and their children, brands have an opportunity to boost sales by offering a variety of conveniently packaged products that do away with the hassle of cutting, peeling, packaging, and preserving fresh produce.
03
Low sugar and natural ingredient offerings for children's beverages
As demand for natural and lower calorie food and beverages with no added sugars increases, companies are creating new offerings such as pasteurized coconut water drinks and low-sugar fruit juice blends for kids that meet parents' standards for healthy and informed choices.
Industry implications
What the Sophisticated Elixir trend means for industry
Where the trend changes the playbookFor
Health and wellness industry
Innovative beverage companies that prioritize organic, protein-enriched, and nutrient-rich offerings for children have the potential to disrupt the traditional beverage industry and provide a healthier alternative for parents.
For
Convenience store industry
Convenience stores could adapt to changing consumer trends by offering more healthy, pre-packaged snacks and beverages for on-the-go parents and kids.
For
Organic produce industry
As consumers increasingly seek out low-sugar, natural ingredient snacks and beverages for their children, organic produce companies could market their products to brands that prioritize such offerings for kids and create new opportunities for business partnerships.
Workshop question
Think of one of your more basic products, how could you upgrade it to showcase that you have your customer's interests and concerns in mind?
Trend signals
Trend signals for Sophisticated Elixir
Trend score 4.3 out of 10, from popularity 60%, activity 59%, freshness 9%.
Popularity60%
Activity59%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sophisticated Elixir trend
4 featured examples from Jul 23, 2018 to Oct 2, 2019CategoryLifestyle
Low-Sugar Kiddie Beverages
'Little Villager' Makes Organic, Low-Sugar Drinks for Kids
The beverage industry can explore disruptive innovation through the creation of organic, low-sugar beverages for kids to meet the growing demand for healthier options.
CategoryLifestyle
Tween-Targeted Fruit Pouches
'BlastZ' from GoGo Squeez Introduces Fruit Puree Pouches for Teens
Brands in the food and beverage industry have the chance to innovate and create new products that cater to growing demand for snack options that are healthy and convenient.
CategoryLifestyle
Kid-Friendly Sports Drinks
ROAR Organic's Sports Drinks for Kids are Packed with Electrolytes
The beverage industry can capitalize on the demand for healthier, kid-friendly drinks by offering low-sugar sports drink options.
CategoryLifestyle
Protein-Enriched Fruit Juices
Juicy Juice + Protein Introduces a Juice-Protein Drink for Kids
The beverage industry can capitalize on the rising demand for protein-enriched fruit juices, creating innovative and healthier beverage options.
