There are many conveniently packaged puree products that are made for young children, as well as on-the-go adults—but BlastZ is a new line of pureed fruit from GoGo Squeez that specifically caters to tweens and teens.
The free-from fruit puree pouches from BlastZ are made without gluten, nuts, dairy and GMO ingredients, which make them perfect school snacks. The flavors—Raspberry Rish, Berry Madness and Tropical Burst—have been launched in eye-catching packages to match the primary colors.
As consumers integrate fruit and vegetable snacks into their healthy lifestyle, brands have an opportunity to boost sales with a variety of conveniently packaged products that do away with the hassle of cutting, peeling, packaging and preserving fresh produce.
Key Themes Behind This Trend
- Tween-targeted Fruit Purees
- Brands have an opportunity to create healthy, portable fruit snacks specifically for tweens and teens.
- Convenient Fruit and Veggie Snacks
- There is a growing demand for convenient snacks made from fresh produce that eliminate the hassle of preparation and packaging.
- Free-from Snack Options
- As more consumers seek out free-from snacks due to allergies or dietary restrictions, there is a growing market for products that are made without common allergens or GMO ingredients.
Where This Applies
- Food and Beverage
- Brands in the food and beverage industry have the chance to innovate and create new products that cater to growing demand for snack options that are healthy and convenient.
- Packaging
- As consumers gravitate towards portable snacks, there is an opportunity for packaging companies to create innovative and sustainable designs that cater to the needs of various age groups and dietary restrictions.
- Allergen-free Products
- The increasing demand for allergen-free products presents opportunities for brands to develop new product lines that cater to consumers with dietary restrictions or allergies, including those in the snack category.
